Mina Global Co., Ltd., a global heritage brand specialist distributor, has signed an exclusive import and sales contract with "Benamor 1925," known as Portugal's national cosmetics brand, and will launch it domestically for the first time in September.
Benamor, which began in 1925 in a pharmacist's laboratory located in Lisbon, Portugal, is a cosmetics brand representing Portugal, featuring natural ingredients such as lemon, rose, and aloe that capture the intense Lisbon sunlight, and its signature tube packaging with a strong Art Deco style.
In particular, Benamor is known as a product loved by the last queen of Portugal, and it is said that Benamor has a separate product line dedicated to the queen's name in commemoration.
Maintaining 95% naturally derived ingredients and an original recipe nearly 100 years old, Benamor is mostly handmade and is famous as an essential item for travelers to Portugal due to its unique and elegant packaging.
A representative of Mina Global Co., Ltd., the exclusive importer and distributor, stated that after nearly two years of negotiations with Benamor, the official domestic launch is imminent, and upon launch, the brand will be distributed through major domestic home shopping channels such as Yoonanhee Show, H&B stores, and department stores, with plans to actively promote marketing efforts.
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