SSG.com "20% Discount on Popular Menus from Michelin Restaurants"

From the 10th to the 16th, 'Famous Restaurants to Enjoy at Home' Special Exhibition, Early Morning Delivery
'Home Cafe' Product Special Exhibition Sales Increase by 110% Compared to the Previous Week... Preference for Gourmet Foods

[Asia Economy Reporter Lim Hye-seon] SSG.com announced on the 9th that it will hold a "Famous Restaurants to Enjoy at Home" themed "Dawn Delivery Special Exhibition" for one week from the 10th to the 16th.

Customers can purchase 40 best-selling products from the Italian restaurant "La Cucina," the premium frozen pizza brand "3Si Oven," and the Mexican grill restaurant "Dostacos" at up to 20% discounted prices through SSG.com's dawn delivery service.

Representative products include three types of paninis such as La Cucina's "Chipotle Chicken Panini" for 2,880 won, and Dostacos' "Beef·Chipotle Salsa Burrito" offered at a 10% discounted price of 3,420 won. Additionally, 3Si Oven's "Campania Imsil Cheese Napoli Pizza Truffle," popular for its truffle aroma, and Dostacos' "Potato·Egg Bacon Quesadilla" are sold at 10% discounted prices of 8,910 won and 7,650 won, respectively.

SSG.com planned this event in response to the recent strengthening of social distancing measures, which has led to increased demand for cafes, bakeries, and restaurants through online grocery shopping. In fact, sales of major specialty food items such as coffee, desserts, and bakery products sold on SSG.com last month increased by more than 71% compared to the previous year.

Accordingly, SSG.com has been conducting the "Dawn Delivery Special Exhibition," selecting representative products under themes such as "Home Cafe" and "Home Restaurant" at discounted prices on a weekly basis since the 3rd. From the 17th to the 23rd, a special exhibition with the concept of "Home Pocha" will be held, offering discounts on unique side dishes. This strategy reflects the trend of diversifying online grocery shopping items as "staying at home" continues.

This marketing strategy is naturally leading to increased sales. Prior to this event, the "Dawn Bakery·Coffee Specialty Shops" themed around "Home Cafe," held from the 3rd to the 9th, also confirmed a high customer attraction effect. Analyzing sales data of discounted products during that period showed sales increased by more than 110% compared to the previous week, with the representative product "Bistecca Gold Piccolo" tiramisu increasing more than tenfold compared to usual.