Soribada Stair, 'Taekwontrot' Project Planned with Model Nataejoo

Soribada Stare - 'Mr. Trot' Nataju Launches Planning Project
Comprehensive Promotion of Stare Products via Video, Photo Shoot, and SNS Broadcasts
Scheduled to Connect with Fans and Promote Stare through Instagram Live on the 11th

[Asia Economy Reporter Jang Hyowon] Soribada (CEO Jo Hogyeon) announced on the 7th that its fashion brand STARE is launching a project with singer and actor Na Taeju, who gained great popularity on ‘Mr. Trot.’ Na Taeju has been selected as the advertising model for STARE and will engage in promotional activities to showcase various STARE products.

Through the project, Na Taeju conducted a photo shoot and making film under the title ‘Back to the STARE.’ This photo shoot, themed around the elegance and colors of the East, features STARE harmonized with Na Taeju’s distinctive image and poses.

In particular, the ‘Contact Run’ product attracted significant attention as Na Taeju directly participated in its design. Contact Run, which is comfortable, lightweight, and provides a height-increasing effect, is produced in an ugly shoe design, allowing for various styling options. On the 11th, Na Taeju plans to communicate with fans through an Instagram live broadcast, promoting and selling STARE products.

A Soribada official stated, “STARE, which has maintained steady sales, is expected to achieve increased sales and brand awareness through this project, and we anticipate notable growth in the distribution business sector.”