Simmons (CEO An Jung-ho) has newly opened the ‘Simmons Mansion Seocho Branch’ in Seocho-dong, Seocho-gu, Seoul.
‘Simmons Mansion’ is a store where Simmons Bed headquarters fully supports all aspects necessary for store operation, including rent, maintenance fees, interior costs, and display products. This program creates an environment where franchise owners can focus solely on store management and product sales without financial burdens, while simultaneously providing high-quality service to consumers. It is a leading program by Simmons Bed.
The Simmons Bed ‘Simmons Mansion Seocho Branch’ boasts excellent accessibility as it is located right at Exit 8 of Gyodae Station, a transfer station between Seoul Subway Lines 2 and 3. The nearby area is a mixed-use commercial district with abundant demand from Seocho, Gyodae, and Bangbae neighborhoods, and being situated in the heart of Gangnam, it is expected to attract a wide range of customers from nearby areas such as Gangnam, Banpo, Sadang, Yangjae, as well as Daechi and Dogok.
At Simmons Mansion Seocho Branch, a diverse space spanning three floors?from the ground floor to basement levels 1 and 2?showcases Simmons Bed’s representative mattress collection ‘Beautyrest,’ highly favored as a wedding bed wishlist, along with furniture and bedding from the lifestyle collection ‘Kenosha.’ The ground floor mainly features large-sized mattresses such as Large King (LK) and King of King (KK), preferred by soon-to-be newlyweds, while basement levels 1 and 2 offer products in various sizes from Super Single (SS) upwards, providing a space that satisfies all family members.
In anticipation of the peak wedding season, Simmons Bed is running a ‘Wedding Promotion’ at official Simmons stores nationwide, offering up to 20% exceptional discounts for prospective and newlywed couples. A 10% discount is provided on purchases of Large King or King of King size mattresses, with an additional 5-10% discount on select premium mattresses, allowing for a maximum discount of 20%. Furthermore, a 10% discount applies to purchases of bed frames, room sets, furniture, and bedding, with new bed frame and room set products receiving an additional 10% discount, resulting in up to 20% off.
During the Wedding Promotion period, generous gifts are also provided based on purchase amounts. Customers who spend over 3 million KRW will receive a Kenosha hotel bedding set worth approximately 400,000 KRW, limited to the first 500 customers. Those who spend over 5 million KRW will receive both the Kenosha hotel bedding set and a Kenosha goose down comforter worth about 500,000 KRW, limited to the first 100 customers. All gifts are limited in quantity and provided on a first-come, first-served basis; the event may end early if gifts run out.
Additionally, a ‘Super Single Promotion’ is being held simultaneously, offering a 10% discount on Single (SE) or Super Single (SS) size mattress purchases. This promotion can be combined with the Wedding Promotion, expanding benefits for consumers.
Meanwhile, Simmons Korea produces safe mattresses at the Simmons Factorium located in Icheon, Gyeonggi-do, which is globally recognized for its domestic production system and world-class facilities, including a sleep research R&D center. They strictly manage quality by applying ‘1,936 quality control items unique to Simmons Korea.’ They have built consumer trust through three major safety keywords for mattresses: national eco-friendly certification, the first and only flame-retardant mattress in Korea, and radon safety certification for 41 types of general retail mattresses from the Korea Standards Association.
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