Limited Edition Release of LG Household & Health Care's BiCheop JaSaeng Essence

[Asia Economy Reporter Yujin Cho] LG Household & Health Care (CEO Cha Seok-yong) has launched the ‘Whoo Bicheop Ja Saeng Essence Special Edition,’ a package that captures the elegant beauty of a queen shining through the floral lattice door.

Now in its 11th year, the Bicheop Ja Saeng Essence Special Edition was inspired by the image of a queen gracefully shining through the floral lattice door of the palace under the moonlight.

The floral lattice door, which served as the motif for this special edition, is a door with flower patterns carved into the lattice. It is an architectural decorative element limited to the main hall buildings of the palace and a sculptural work of outstanding artistry rarely found in any other architecture worldwide.

Bicheop Ja Saeng Essence contains the ‘Chojahabidan’ ingredient that enhances the skin’s innate ability to regenerate, along with the three royal court secret formulas: ‘Gongjinbidan,’ ‘Gyeongokbidan,’ and ‘Cheongsimbidan.’

It has been confirmed that just 7 days of use improves skin radiance by 29.9%, skin moisture by 23.7%, skin barrier by 15.8%p, and skin texture by 9.6%.

A marketing representative from Whoo stated, “This year’s edition completes the intricate and splendid patterns of the floral lattice door in the package design, allowing consumers to feel its value and dignity as a beautiful work of art.”