Dongle and Seled Sign Business Agreement to Establish Fashion Influencer Commerce

[Asia Economy Reporter Minji Lee] Donggle, which operates a B2C shopping platform based on the Dongdaemun wholesale market, announced on the 2nd that it has signed a business agreement with Ido Marketing, which operates the influencer platform 'Seled', to build a fashion influencer commerce.

Through this collaboration, the two companies have established a process that allows easy purchase and sale of the vast products from the Dongdaemun market. More than 3,000 products from about 400 wholesale stores registered on Donggle can also be purchased on Seled, and Seled has created an ecosystem where users can share profits simply by purchasing and introducing products at affordable prices.

Starting with the collaboration with Seled, Donggle plans to expand its business area from the existing B2C commerce business to B2B. It is preparing collaborations with various startups that are growing, targeting diverse media commerce and new distribution markets, including influencers.

Donggle is a fashion platform where clothes can be purchased at wholesale prices. Seled is a platform where users can experience products and sell them to consumers by sharing reviews. Ido Marketing is a subsidiary of Me2on, a KOSDAQ-listed company, and since the launch of Seled in June last year, it has secured about 25,000 influencer users.

Choi Youngha, CEO of Donggle, said, “As the MZ generation prefers not only purchasing products through influencers but also sharing experiences, the retail online distribution industry is rapidly being reorganized around influencers,” adding, “This will be a good opportunity to expand sales channels for wholesale market merchants who are struggling due to COVID-19.”