B&B Korea Co., Ltd. Achieves 361% Funding on Wadiz for Genderless Beauty Brand 'Kylar'

Cosmetics ODM & OEM company BNB Korea Co., Ltd. announced that the genderless beauty brand 'Kylar,' launched by the company, successfully concluded its crowdfunding campaign on the platform Wadiz by exceeding its funding goal by 361% with its 'Signature Perfume 4 Types.'

The 'Kylar Signature Perfume 4 Types,' which conducted funding for about two weeks starting from the 10th, showed steady growth even in its first launch, achieving a funding rate of 361% on the closing day, the 26th.

According to officials, from the 11th to the 23rd, an offline experience event was held at 'Gonggan Wadiz,' an offline experience platform located in Seongsu-dong, where consumers could experience Kylar's unique scent notes. The event received enthusiastic responses, with consumers requesting an official launch, and despite being the first launch, Kylar achieved high results from consumers, continuing to receive favorable reviews in the industry, the company explained.

Kylar, launched through Wadiz this time, is a genderless beauty brand with an identity that focuses on individual preferences beyond gender. It breaks away from the uniform standards of beauty defined by society and approaches consumers with the 'Kylar Signature Perfume 4 Types,' allowing individuals to focus solely on their own tastes and express themselves as they are.

The collection consists of Neutral suit, Sentimental dawn, Mellow lyric, and Sensual forest, each embodying a distinctive charm without overlapping.

Kylar's most representative scent, 'Neutral suit,' is a woody floral musk fragrance that expresses personal individuality within a free mood beyond conventional boundaries. 'Sentimental dawn' captures the scent of a garden swaying in the breeze with rich and sophisticated floral notes. 'Mellow lyric' is a green floral musk scent that starts with the sweetness of peach and finishes with deep green floral and musk notes, creating a lyrical tone. 'Sensual forest' is a green floral amber woody scent that expresses the fresh air, the scent of lush grass, and the quiet, dense forest soaked in sunlight.

In particular, 'Mellow lyric' and 'Sensual forest' are allergy-free fragrances that exclude allergenic ingredients, making them comfortable for people sensitive to ingredients to use.

A BNB Korea Co., Ltd. official said, "We are pleased that the newly launched genderless brand Kylar is receiving a good response. Since we planned the brand concept ourselves and devoted a long time to it, we were able to present it with greater confidence. We plan to introduce various scents with genderless sensibility through Kylar in the future, and we will approach new product categories beyond perfumes, so please look forward to it."

Meanwhile, BNB Korea Co., Ltd., established in 2011, is a cosmetics ODM & OEM specialized company certified with CGMP, ISO 22716, ISO 9001, and ISO 14001 for excellent cosmetics manufacturing and quality control standards. Currently, it has established itself as an OBM (Original Brand Manufacturing) specialized company, striving to provide more support in product development for early-entry brands without experience in the cosmetics industry and brands seeking to enter home shopping.