Vegan 'Hustler' Launches at Chicor
Fresh X Yoon Seung-ah · Kim Mu-yeol Campaign
[Culture & Life Section Reporter Choi Jeonghwa] Beauty brands pursuing vegan, eco, and clean concepts are steadily increasing. The vegan brand Hersteller is expanding its market offline by entering the beauty shop Chicor. The brand Fresh, which pursues a healthy lifestyle, is launching the 'Fresh Day' campaign with the couple Yoon Seung-ah and Kim Moo-yeol.
Vegan Beauty Brand Hersteller Enters Beauty Shop ‘Chicor’
The vegan beauty brand Hersteller is entering Chicor, the beauty shop of Shinsegae Department Store.
Previously sold only online, Hersteller is expanding its sales channels to offline starting with Chicor, embarking on full-scale diversification of distribution channels.
Hersteller will first enter five Chicor stores nationwide. Chicor Gangnam, Starfield Goyang, and Times Square Yeongdeungpo stores will be available from the 27th, and Chicor Gangnam Station and Gwangju stores from the 28th. The products available include Hersteller’s best-selling calming ampoule ‘Little Drops Calming Days’, moisturizing ampoule ‘Little Drops Glow Syrup’, and hand serums, showcasing a variety of products.
Hersteller is a vegan beauty brand born from accumulated American vegan know-how over a long period, focusing on the best natural ingredients and proven efficacy to pursue true vegan beauty. Additionally, it practices the mission of sustainable vegan beauty through the use of no animal-derived ingredients, cruelty-free (no animal testing), and eco-friendly packaging.
Fresh Unveils ‘Kombucha Essence’ Campaign with Couple Yoon Seung-ah X Kim Moo-yeol
Lifestyle beauty brand Fresh is conducting the ‘Kombucha Essence’ campaign with actors Yoon Seung-ah and Kim Moo-yeol.
This is the third collaboration between Fresh and Yoon Seung-ah. Yoon Seung-ah has often introduced her favorite Fresh products through her YouTube channel ‘Seung-ah-roun’, showing her affection for Fresh. In this campaign, the couple shares their daily life, including gardening, cooking, and watching movies, portraying a lovely ‘Fresh Day’ together.
Fresh Kombucha Facial Treatment Essence is Fresh’s signature essence that protects the skin from indoor and outdoor pollution and blue light in daily life, providing healthy and radiant skin.
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