On the 25th, the collaboration CM song "Hwak Gamabeoryeo" by by:OUR (Baiauer) and Song Ga-in was released, and on the 27th, three versions of the commercial videos will be unveiled on the official by:OUR (Baiauer) online store.
by:OUR (Baiauer), which released the collaborative track with Song Ga-in, is a total lifestyle brand encompassing hairline, faceline, bodyline, and lifeline under the slogan of renewing all our daily lives to realize true inherent beauty.
The by:OUR (Baiauer) V7 line featured in the three versions of the commercial videos is a premium signature hair care line filled with nourishing energy for rich and healthy hair care, with the friendly and vibrant trot queen Song Ga-in serving as the hairline model.
A representative of by:OUR (Baiauer) stated, “We hope that the addictive lyrics and lively tempo of the V7 shampoo will become a source of vitality for those exhausted by the hot summer and the prolonged COVID-19 pandemic.”
In particular, the addictive chorus "Hwak-Gamabeoryeo" along with lyrics like "Ah, I can't forget that scent, even if I try to endure, I can't" have gained great popularity with melodies and words that anyone, regardless of age or gender, can easily follow and that spark curiosity about the product.
Additionally, all profits generated from the music track will be fully donated in the names of Song Ga-in and by:OUR (Baiauer) to flood victims, COVID-19 prevention and containment efforts, and the purchase of daily necessities for immunocompromised groups.
The commercial videos will be released in three versions, each with a different melody, and one selected video through upcoming events will be produced as the official advertisement. The by:OUR (Baiauer) V7 hairline products featured in the videos will begin pre-sales on CJ Home Shopping on the 27th.
The V7 hairline products, exclusively sold through CJ Home Shopping, will be launched with the largest set of items, and all purchasers will receive a Song Ga-in photobook. Furthermore, customers who leave a review will receive an additional shower filter with Song Ga-in’s autograph.
The three concept videos of "Hwak Gamabeoryeo," featuring national singer Song Ga-in as the exclusive model for by:OUR (Baiauer)’s hairline, can be viewed on the official by:OUR (Baiauer) online store starting on the 27th.
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