Idus Surpasses 10 Million App Downloads... Cumulative Transaction Amount Reaches 310 Billion KRW

Recorded Highest Monthly Transaction Amount of 17.3 Billion KRW in April... Emergence of a Writer with Monthly Sales of 300 Million KRW

[Asia Economy Reporter Kim Cheol-hyun] Backpacker (CEO Kim Dong-hwan) announced on the 26th that the online handmade market 'Idius' has surpassed 10 million app downloads. Along with this, it recorded nearly 100 billion KRW in transaction volume in the first half of this year alone, achieving a cumulative transaction volume of 310 billion KRW.

As of July, the app downloads stand at 6.67 million on Google Play Store and 3.38 million on the App Store. Among all Idius users, 50% are in their 20s, and 90% are female customers. The monthly active users number 4 million, and the repurchase rate within a month approaches 80%.

Since 2018, Idius has seen a steep rise in app downloads, number of registered artists, and transaction volume, aiming to reach 200 billion KRW in annual transactions this year. It has already surpassed last year's cumulative transaction volume in the first half of this year, and in April recorded the highest monthly transaction volume of 17.3 billion KRW.

Notably, a star artist recently appeared on Idius with monthly sales of 300 million KRW, and the top 10% of registered artists record monthly sales of about 10 million KRW. The number of new artists is also rapidly increasing, with currently about 19,000 artists registered, on the verge of surpassing 20,000.

Currently, Idius sells products in over 30 categories including accessories, interior decor, cosmetics, handmade food, as well as agricultural, livestock, and marine products directly registered by producers. The total number of registered products reaches 260,000. Kim Dong-hwan, CEO of Backpacker, said, "With a sense of mission toward the handmade industry, we will improve the environment for artists and provide better services to customers," adding, "We will help artists enter the global market and through this, promote the excellence of the domestic handicraft industry to the world."