'Mascara Matjip' Was Here [Like It]

Earth Lab 'Vegan Mascara'
And Other Stories 'Minky Black Mascara'
Curl Studio 'All Day Rise Mascara'
Lily By Red 'Nine to Nine Infinite Mascara'

[Culture & Life Reporter Eunji Kim]‘Mascara Hotspot’ was right here?

Mascara nomads should pay attention. From Canada’s natural vegan cosmetics brand Earth Lab to LA Atelier Design’s women’s clothing and cosmetic brand &Other Stories, the ambitious Curl Studio by F&Co, and the juicy color cosmetics brand Lilybyred. It turns out that mascara is also a hidden hotspot in the eyelash makeup world that “cooks” deliciously. Here, we introduce a few mascara items that were overlooked behind other beauty items but combine excellent product quality with good ingredients.

Natural, Vegan, Gluten-Free!

-Cleanly, Earth Lab ‘Vegan Mascara’

It’s special. Meaningful. An item to carry for life. This is what we say about the 100% natural color cosmetics brand Earth Lab’s ‘Vegan Mascara’. As the title suggests, ‘Vegan Mascara’ is a ‘clean’ makeup product. The base formula of this petite-sized product is aloe. Since organic ingredients are used, there is no stickiness. Watching each eyelash neatly lifted one by one naturally brings cheers.

‘Vegan Mascara’ contains only 10 ingredients. Silicone, parabens, gluten, animal-derived ingredients, petroleum chemicals, and others are strictly excluded. It is truly ‘clean’. Simple and straightforward. Excellent product performance is one of the reasons to get ‘Vegan Mascara’. First, it doesn’t clump. And it lasts long. The risk of suddenly having ‘spidery lashes’ is low, so even ‘clumsy hands’ can easily and conveniently create long-lash doll-like eyelashes.

Another special feature of ‘Vegan Mascara’ is that it can be removed with just water, no makeup remover needed. From the start to the finish of makeup, ‘Vegan Mascara’ is simple. This also reflects the personality of the Earth Lab brand. Earth Lab, which does not conduct any animal testing, is a gluten-free, vegan cosmetics brand that focuses on the essence rather than the surface. It produces safe makeup items by minimizing the types of ingredients without adding chemical components, gifting consumers safe makeup products.

The More You Layer, The More Beautiful

-Defying Humidity, &Other Stories ‘Minky Black Mascara’

&Other Stories is a treasure trove brand full of beauty items you want to save in your heart the more you dig. Their body, hand care, and perfume products are already famous, so let’s pass! The beauty item to highlight is mascara. It’s the kind of item you want to slip into your everyday pouch. First of all, it doesn’t smudge. &Other Stories’ ‘Minky Black Mascara’ boasts overwhelming holding power.

It has a straight brush rather than a C-shaped curve, and with just one touch, you can see eyelashes come alive as if breathing. Also, ‘Minky Black Mascara’ has a formula that doesn’t get messy even when layered or brushed multiple times, helping create a neat eye look.

It doesn’t just lengthen eyelashes. ‘Minky Black Mascara’ also doesn’t miss volume. It creates naturally full lashes like an idol on stage. If you’re searching for mascara, why not keep an eye on ‘Minky Black Mascara’? Its packaging is simply elegant. The all-black tube with the words ‘Minky Black Mascara’ and ‘&Other Stories’ is the entire product design. You can fully feel &Other Stories’ unique minimal, romantic, and French sensibility.

Do Everything You Want!

-Long or Volume, Curl Studio ‘All Day Rise Mascara’

Curl Studio is a mascara-specialized brand launched by F&Co, which operates skincare brand Banila Co and makeup brand B by Banila. It was created to provide a solution for consumers’ concerns when choosing mascara to complete eye makeup. The first items introduced were two types of ‘All Day Mascara’ that lift eyelashes powerfully without drooping for a long time. They consist of ‘Curly & Volume’ focusing on volume and ‘Curly & Long’ that makes lashes look naturally long as if they were originally.

These products have received praise for capturing both holding power and durability by applying the brand’s unique technology. The curling power that doesn’t collapse even in sweaty weather and the effect like a film coating stand out. Curl Studio also focuses on ingredients derived from nature and embraces nourishment. On days when healthy and shiny eyelashes are needed, we recommend picking ‘All Day Mascara’.

Curl Studio added a brown color to this line. Released last month, ‘All Day Rise Mascara Curly & Brown’ has a natural and soft natural chocolate brown shade. It helps create a more pure and deep eye look. The curved brush delicately coats eyelashes, providing thick volume.

Plain Eyelashes’ Glamorous Transformation

-Long and Voluminous, Lilybyred ‘Nine to Nine Infinite Mascara’

Tints and cheeks aren’t the only delicious things. Mascara is also very flavorful. The Lilybyred ‘Nine to Nine Infinite Mascara’, which radiates fresh and lively vibes right from the package, comes in ‘01#Long & Curl’ and ‘02#Volume & Curl’. Each product has distinct characteristics. First, ‘01#Long & Curl’ applies long and neat lashes as if you had eyelash extensions or used a curling iron. The petal-shaped fibers adhere tightly between the gaps of the lashes.

The water-free formula increases durability while minimizing powder fallout. If you’re looking for mascara that doesn’t cake even when touching up makeup, the answer is ‘Nine to Nine Infinite Mascara’. The other version, ‘02#Volume & Curl’, is highly recommended for those with thin and sparse lashes. The more you apply, the more you can create lashes lifted tightly onto the eyelid as if fake eyelashes were attached.

Both products contain triple film polymer and coating powder for excellent durability. Once you experience that the mascara stays clear even if you accidentally rub your eyes, you can’t help but fall for ‘Nine to Nine Infinite Mascara’. The brush is thin and light, allowing delicate zigzag touches. If applied in detail from the roots, even those with few and short lashes will admire the cute C-curl lifted on the eyelid.