Global Luxury Brands and K-Fashion News [Hot Style]

Gucci, Bulgari, Blundstone, Barrel

[Culture & Life Section Reporter Jeonghwa Choi] Italian luxury brands Gucci and Bulgari have each unveiled new concept stores and collections. The Australian Chelsea boots specialist brand with a 150-year tradition, Blundstone, is making its debut in Korea. Sports brand Barrel has attracted attention by launching an activity-focused travel campaign with Julien Kang.

Gucci Opens Women’s Store at Galleria Luxury Hall EAST

Gucci Opens Women's Store at Galleria Luxury Hall EAST

Italian luxury brand Gucci has opened the Gucci Women’s store at Galleria Luxury Hall EAST.

The Gucci Women’s store at Galleria Luxury Hall spans approximately 74 square meters and showcases a variety of collections including ready-to-wear, handbags, shoes, leather accessories, belts, silk, and other accessories. Notably, the store offers the first opportunity in Korea to experience Gucci’s ‘One-Of-A-Kind’ capsule collection, composed exclusively of unique ready-to-wear pieces.

The newly opened Gucci Women’s store provides comfort to customers through its minimalist interior design. Soft elements such as velvet armchairs help soften the cold feel of materials like rivets and hard surfaces. Additionally, the unexpected combination of various materials is one of the factors that make the Gucci Women’s store special.

Bulgari Unveils Ambush X Bulgari Capsule Collection in Collaboration with Global Creative Director Yoon Ahn

Bvlgari Unveils Ambush X Bvlgari Capsule Collection in Collaboration with Global Creative Director Yoon Ahn

Italian luxury brand Bulgari has unveiled the ‘Ambush x Bulgari Serpenti’ capsule collection, marking a new chapter in the ‘Serpenti Through the Eyes of’ project that began in 2017. Bulgari presents a limited edition of bags and accessories reinterpreting its brand icon ‘Serpenti’ from a fresh perspective through collaboration with Ambush, the brand led by Korean-American designer Yoon Ahn, who is globally recognized for her hip sensibility and talent spanning both high fashion and street fashion.

Yoon Ahn, known for designs that add a high-end touch to everyday motifs, drew inspiration from the Tree Python snake of Southeast Asia, known for its astonishingly mysterious colors and captivating movements, to recreate Bulgari’s signature Serpenti Forever accessory collection with a more modern and unique design.

The ‘Ambush x Bulgari Serpenti’ capsule collection, born from the special collaboration between Bulgari and Ambush’s creative director Yoon Ahn, will be available for pre-order through Bulgari’s official online store until September 2. It is scheduled for official launch at selected Bulgari boutiques on September 4.

150-Year-Old Australian Chelsea Boots Brand ‘Blundstone’ Lands in Korea

150-Year-Old Australian Chelsea Boots Brand 'Blundstone' Lands in Korea

Blundstone, celebrating its 150th anniversary this year, is meeting Korean consumers.

Founded in 1870 on Tasmania, the southernmost island of Australia, Blundstone first gained recognition for its durable work boots and was used as jungle boots by Australian soldiers during World War II. In the 1960s, the representative ‘500’ series Chelsea boots were launched, widely loved not only for outdoor use but also as daily boots due to their excellent durability, waterproof performance, and comfort.

In particular, Blundstone is known as the national boots in Canada, where the climate is highly variable. Over time, it has become a sought-after fashion item, frequently spotted in paparazzi fashion worn by Hollywood stars such as Brad Pitt, Benedict Cumberbatch, and David Beckham.

The Blundstone pop-up store will be held at the Series flagship store ‘Series Corner’ in Hannam from the 14th to the 30th, and at ‘Barbershop,’ a leading men’s imported select shop in Korea, from the 21st to the 30th. Special 150th anniversary commemorative goods will be given to early purchasers. Afterwards, Blundstone boots will be available at Savehills, Freight, Obscura, Friday Movement, Holline, and Planet B both online and offline stores.

Barrel Launches ‘Enjoy the Moment’ Campaign with Julien Kang

Barrel Unveils 'Enjoy the Moment' Campaign with Julien Kang

Sports brand Barrel has unveiled the ‘Enjoy the Moment’ campaign featuring Julien Kang at domestic untact travel destinations.

This campaign offers a new direction for consumers who cannot travel freely. It vividly captures Julien Kang’s moments as he takes on various activities in Yeosu and Goheung.

Barrel Marketing Team Leader Jaesung Lee said, “We have been working with Julien Kang for four years.” He added, “This campaign started from Julien Kang’s life story, which is about ‘life always being a challenge and a new inspiration.’”

Focusing on five keywords that reflect his life philosophy?‘travel,’ ‘adventure,’ ‘moment,’ ‘experience,’ and ‘joy’?the campaign emphasizes the message that ‘what you do is more important than where you do it.’”