US Meat Export Federation Hosts Camping Equipment Giveaway Event to Celebrate Emart's Launch of 'Camping Ribs'

- Home camping at home gains attention instead of travel due to COVID-19 and long rainy season
- Emart launches 'Camping Ribs' with a generous camping gear giveaway event!

E-Mart Camping Ribs (Photo by U.S. Meat Export Federation)

Camping Ribs vs LA Galbi (Photo by U.S. Meat Export Federation)

With the increase in the number of home camping enthusiasts, the demand for camping-related foods such as barbecue meat and sausages has grown significantly compared to before. Additionally, as more people prefer takeout over dining in restaurants, the sales of convenience foods and small-packaged products are also rising.

The U.S. Meat Export Federation (Korea Branch Manager Yang Ji-hye) is attracting attention by introducing a variety of barbecue and snack menus tailored for home camping in line with changing trends.

The ‘Camping Galbi’ launched by E-Mart on the 13th is a product designed to be enjoyed anywhere, whether at outdoor barbecues or home camping. Unlike LA galbi, which is cut at a right angle to the rib bone, this product features long cuts with thick U.S. beef ribs generously attached with meat. Previously, this type of galbi was only available at some specialty galbi restaurants and is being introduced for the first time in supermarkets. It boasts the rich juice and tender texture of high-quality U.S. beef ribs and can be grilled after seasoning with salt, pepper, or marinade according to preference.

Meanwhile, the U.S. Meat Export Federation is holding a ‘Camping Galbi’ camping equipment giveaway event from August 13 to 23 through Facebook and Instagram. Participants can enter by leaving a comment with their expectations about ‘Camping Galbi’ on the relevant post. Uploading a purchase verification photo on personal SNS and sharing the link increases the chances of winning. The first prize includes aluminum containers and two tactical chairs worth a total of 320,000 KRW; the second prize is a 3Way All-in-One BBQ and grill pan worth 270,000 KRW; the third prize is a brazier worth 120,000 KRW; and the fourth and fifth prizes are E-Mart Camping Galbi and USMEF goods, respectively.

Yang Ji-hye, Korea Branch Manager of the U.S. Meat Export Federation, said, “In line with changing summer vacation trends, the distribution industry is introducing various camping menus made with U.S. beef. We hope everyone enjoys a pleasant holiday with easy and delicious menus that bring the camping atmosphere into their homes.”