[Asia Economy Reporter Yujin Cho] Amorepacific's makeup specialist brand Rarekind is launching five new colors of the 'Oversmerge Lip Tint' in collaboration with YouTube creator 'Minsco.'
Minsco, a YouTube creator with 320,000 subscribers, participated directly in the development and naming of the new colors for the 'Oversmerge Lip Tint' as a representative fan consumer. As a producer of the Rarekind brand, Minsco will also be involved in content creation and promotional activities.
The Oversmerge Lip Tint is Rarekind's steady seller, featuring a soft and fluffy texture that fills lip wrinkles to create smooth and plump lips.
It consists of two tint bases and three point colors. The tint base, which acts like a makeup base on the lips, enhances the appeal of the point colors while increasing durability. This time, colors were developed to suit different skin tones such as warm and cool tones.
The new product will be exclusively pre-launched on a secret page revealed through Minsco's YouTube channel and Rarekind's official Instagram account, with a special promotion to celebrate the release of the new colors.
In the future, sales will be expanded to Amorepacific Mall, the online designer select shop W Concept, and multi-brand store Lalavla, among others.
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