"Please Use It for Disaster Victims"... Baek Jong-won Donates Full Fee from Ramen Ad Modeling

Baek Jong-won. Photo by The Born Korea

[Asia Economy Intern Reporter Kim Bong-ju] Entrepreneur and culinary researcher Baek Jong-won donated the entire fee he received as a model for a ramen commercial.

The Born Korea, where Baek Jong-won serves as CEO, announced on the 12th, "Baek Jong-won recently donated the entire fee from the ramen commercial shoot through the Hope Bridge National Disaster Relief Association."

Baek Jong-won decided to donate to help flood victims affected by the heavy rains.

Baek Jong-won's donation of advertising model fees has been ongoing.

Last year, Baek Jong-won donated all the proceeds from a soju commercial to low-income child patients.

In April, he and the members of "Delicious Rendezvous" donated the entire fee from a beer commercial to help overcome the COVID-19 pandemic. At that time, his wife, So Yu-jin, also donated 100 million won.

Additionally, in the currently airing show "Baekfather: Don't Stop Cooking," all sponsorship fees received during filming were used for donations to overcome COVID-19.

Baek Jong-won is currently appearing on SBS's "Baek Jong-won's Alley Restaurant," "Delicious Rendezvous," and MBC's "Baekfather: Don't Stop Cooking."