VIPS Now Available as Delivery-Only Brand

[Asia Economy Reporter Choi Saeng-hye] CJ Foodville’s VIPS announced on the 12th that it will officially launch the delivery-only brand ‘VIPS Yum Delivery.’

VIPS Yum Delivery is a premium delivery service brand that allows customers to conveniently enjoy VIPS’ authentic steak and salad quality anytime, anywhere. It is available through delivery service platforms such as Baedal Minjok, Yogiyo, Coupang Eats, Wemakeprice O, as well as by phone orders at stores. The service will initially launch in high-demand areas such as Seocho and Songpa districts and will gradually expand to other regions.

VIPS Yum Delivery offers single-item menus prepared to enjoy VIPS’ signature dishes such as steak, salad, pork ribs, and pasta deliciously at home, as well as set menus that include pizza, pasta, desserts, and more.

The representative menu is the ‘VIPS Yum Grill Steak,’ a delivery-exclusive menu optimized from the ‘Yum Stone Steak,’ which has surpassed 54 million customers since its launch in 2008. When grilled on the separately orderable mini brazier ‘Yum Grill,’ customers can enjoy a warm steak. VIPS plans to develop the popular restaurant menu Yum Stone Steak into a signature menu in the delivery market as well.

Other offerings include the ‘VIPS Salmon & Burrata Cheese Salad’ with smoked salmon and burrata cheese paired with refreshing lemon dressing, the ‘Soft-Boiled Egg Myeongran Carbonara’ combining the richness of soft-boiled eggs and the umami of myeongran (pollock roe), and the ‘Barbecue Pork Rib Yum Party Set,’ which allows customers to enjoy signature barbecue pork ribs, pizza, pasta, salad, and ade abundantly.

The packaging, which allows customers to experience the comfortable and satisfying customer service of the restaurant, also draws attention. It expresses the happy smile when eating delicious food with a witty logo and completes a sophisticated visual using VIPS’ signature colors. Sustainability was considered by using FSC-certified eco-friendly paper packaging, plant-based eco-friendly ink that decomposes easily in nature, and reusable multi-use bags.

VIPS began delivery and takeout services in June 2018 by launching the ‘Party Box,’ ideal for various outings and gatherings. It has gained high customer approval through word of mouth due to the advantage of enjoying popular restaurant menus regardless of time and place, diverse configurations, and reasonable prices. VIPS plans to actively target the rapidly increasing delivery customer demand and rapidly changing trends by launching a premium delivery service brand utilizing the increasingly accessible delivery channels brought by various platforms.

To commemorate the launch of VIPS Yum Delivery, an event is being held to sell the Yum Grill at a significantly discounted price of 9,900 KRW from the regular price of 25,000 KRW. The benefit is available when ordering the Yum Grill New York Steak, Yum Grill Steak Set, or Yum Grill Steak Yum Party Set, and is limited to the first 100 customers, so it may end early. Detailed information can be found on the VIPS website.

A CJ Foodville official said, “We have upgraded the delivery service level to fully convey VIPS’ service mindset and restaurant experience even without face-to-face contact with customers,” adding, “We hope customers enjoy the unprecedented premium VIPS delivery menu in various ways such as special family dining, office gatherings, and diet meals.”