Lotte Outlet Gwangju World Cup Branch, Store Renovation Reflecting Consumer Trends Underway

Significant Enhancement of Sports Product Lineup

[Asia Economy Honam Reporting Headquarters Reporter Shin Dong-ho] Lotte Outlet Gwangju World Cup Branch (Store Manager Yang Nam-gyun) announced on the 11th that it will undertake a major store (MD) renovation to significantly strengthen its sports product line ahead of the F/W season.

This store renovation reflects customers' new lifestyles and the changed consumption trends in the COVID-19 era.

Lotte Outlet Gwangju World Cup Branch plans to expand the sports store area by about 28% compared to the existing size and provide a variety of products and attractions through the introduction of brand megashops.

First, Nike will be remodeled into a megashop and reopen at a new location.

The Nike megashop, scheduled to open in September, will move to the women's product section on the first floor, expanding its area by about 2.5 times compared to the existing size, maximizing synergy with the existing product lines.

With the significantly increased size, customers will be able to explore a greatly expanded range of product categories.

Also, the Fila megashop, which has greatly reinforced athleisure looks, will newly open in September on the second floor with an area of about 70 pyeong, and Dynafit and Le Coq Sportif will expand their stores by about 40-50% compared to their previous sizes and reopen with a new look on the 12th.

In addition, sports brands reflecting customer needs, such as National Geographic and Umbro, are scheduled to open on the 14th.

Yang Nam-gyun, store manager of Lotte Outlet Gwangju World Cup Branch, said, “We have strengthened the sports product line to meet customer needs and reflect rapidly changing consumption trends,” adding, “We will provide more diverse products and content through brand megashops.”