Burger King, All Day King Renewal and New Product 'Chili Saewoo-ge' Launch

[Asia Economy Reporter Lee Seon-ae] Burger King announced on the 10th that it will renew its representative value-for-money menu ‘All Day King’ and launch a new product, ‘Chili Saewoo-ge’.

All Day King is a promotion where you can enjoy Burger King’s popular set menus at a reasonable price without any time restrictions, under the slogan ‘Enjoy like a king all day long.’ It consists of two options: ‘Satalla All Day King’ sold for 4,900 won and ‘Double All Day King,’ which offers a more generous portion with double patties for 5,900 won.

The newly revamped All Day King has expanded the selection to a total of seven menu items. The ‘Double All Day King’ menu has been renewed with the new product ‘Chili Saewoo-ge,’ along with Bulgogi Monster and Double Hash Bulgogi sets. ‘Chili Saewoo-ge’ is a ‘real seafood burger’ available only in the Double All Day King. It enhances the seafood flavor with a crab cake made from red snow crab meat and whole shrimp that pop in your mouth, and adds umami with a chili sauce that combines spiciness and sweetness.

The ‘Satalla All Day King’ menu has also been renewed with Whole Shrimp Whopper Junior, Quattro Cheese Whopper Junior, Bulgogi Long Chicken, and Double Long King sets.

A Burger King brand communication representative said, “To repay the great support for All Day King, which allows customers to enjoy Burger King’s premium taste at a reasonable price without time restrictions, we have expanded the menu selection through this renewal,” and added, “We will always listen to consumers’ needs to provide the best taste and satisfaction.”

Chili Saewoo-ge and All Day King are available at Burger King stores nationwide except for some special stores, and are excluded from delivery services.