Lotte Department Store Hosts 'Home Style Fair'... Special Discounts on Electronics, Furniture, and Kitchenware

[Asia Economy Reporter Lim Hye-seon] Lotte Department Store is holding a 'Home Style Fair' until the 23rd.

Lotte Department Store has prepared the 'Home Style Fair' event, featuring living products such as home appliances, furniture, home fashion, kitchenware, and tableware, for customers who want to change the atmosphere of their homes amid the prolonged COVID-19 pandemic and those preparing to move in the second half of the year.

A total of 41 brands including Samsung Electronics, Ace, Simmons, Fissler, Denby, and Sopraum are participating, offering about 20,000 pcs and a total of 17 billion KRW worth of special-priced products. Representative products include the hotel-style bed size 'Ace' large king bed set priced at 3.99 million KRW, 'Tempur' single size 'Supreme Mattress' at 2.04 million KRW, 'Downing' Parvis 4-seater all-leather sofa at 3.18 million KRW, and 'Bosch' 3-burner induction cooktop at 1.78 million KRW.

Also, until the 20th, the main store's basement level 1 will operate the 'Simmons Terrace' concept zone. It will showcase a complex cultural space themed around beds, including the 'Item Zone' selling Beautyrest 1870 mattresses, a 'Experience Zone' where various experiences are available, and a 'Heritage Zone' displaying Simmons' history. During the event, a 20% discount on the 1870 frame and a 10% discount on the 1870 mattress will be applied, providing a great shopping opportunity for customers planning to purchase beds.

Various special-priced kitchenware and tableware products are also prepared. During the event, premium tableware will be sold at up to 40% off the regular price, and kitchen utensils at up to 70% off. Representative products include the 'Villeroy & Boch' design knife 2-person noodle set at 205,000 KRW and the Silit Primo Wedding 3-piece set at 89,000 KRW.

During the event weekends, customers purchasing brand products such as Samsung, LG, Ace, and Simmons will receive Lotte gift certificates worth 5-10% of the purchase amount.

Meanwhile, as time spent at home has increased recently due to COVID-19, living products related to home interior and home restaurants have steadily gained popularity. Looking at Lotte Department Store's sales over the past three months, home appliances increased by 22%, furniture by 14%, and tableware and home decor by 11%. During the same period, overall department store sales decreased by 4%.