KT-Webzen Marketing Collaboration... 'MU Archangel' Item Given to KT Subscribers

KT Signs Strategic Marketing Collaboration MOU with Webzen
Partnership Marketing for Webzen's Popular Games like Mu and R2

Executive Vice President Kim Hoon-bae (left), Head of New Business Division at KT Customer Division, and Kim Tae-young, CEO of Webzen, are posing for a commemorative photo after signing a strategic marketing business agreement.

[Asia Economy Reporter Han Jinju] KT is partnering with Webzen to launch various collaborative marketing campaigns. To commemorate the release of the Galaxy Note20, KT will provide 100,000 of its subscribers with a game item package worth 100,000 KRW for the game 'MU Archangel.'

On the 7th, KT announced that it had signed a 'Memorandum of Understanding (MOU) for Strategic Marketing Collaboration' with Webzen. Through this agreement, KT plans to promote collaborative marketing with Webzen's popular games such as 'MU,' 'R2,' and 'MU Origin,' offering various benefits to customers of both companies.

The 'MU Archangel' game package provided by KT includes limited edition items, such as premium items customized in the Galaxy Note20's KT-exclusive color 'Red,' and gems that enhance the functions of existing equipment.

'MU Archangel' is a mobile MMORPG version of the original PC online game 'MU Online.' It is a spin-off that unfolds the journey surrounding the top-tier item in the MU series games, the 'Archangel Weapon,' and has been steadily popular since its release in May. Detailed information about the MU Archangel game item promotion can be found on the KT website and at KT stores starting from the 14th.

Kim Hun-bae, Executive Director of KT's Customer Division New Business Headquarters, said, "We have partnered with Webzen to conduct joint marketing to bring vitality to customers' lives, which have become dull due to the prolonged rainy season and the impact of COVID-19 during the summer vacation period." He added, "We will continue to provide benefits that perfectly match customers' preferences through various collaborative marketing efforts."