Lotte and Elka Group Host Special Cosmetics Exhibition

Est?e Lauder, Tom Ford, Jo Malone and 11 Brands Participate, Up to 55% Benefits
Collaborative Planning of Popular Products by Brand, Various Promotions Including Smart Pick Service

[Asia Economy Reporter Lim Hye-seon] Lotte and ELCA Group are joining hands to hold an integrated online and offline cosmetics special exhibition from the 6th to the 12th.

The event features 11 popular brands from ELCA Group, including Est?e Lauder, Tom Ford, Jo Malone, Bobbi Brown, and MAC, offering discounts of up to 55% on products. Jointly planned products are prepared for each brand both online and offline. Representative products include Est?e Lauder’s ‘Brown Bottle 50ml Set,’ Bobbi Brown’s ‘Noble Glow Serum Foundation Set,’ and Aveda’s ‘Invati Rinse Shampoo Set.’

Various promotions are also prepared. Customers can download a 10% coupon that offers up to 10,000 KRW discount when purchasing event products over 30,000 KRW. Additionally, customers earn 10,000 points and 20,000 points EL Points when purchasing products over 100,000 KRW and 200,000 KRW, respectively.

Online and offline linked promotions will also be conducted. For the first time among participating brands, ‘Smart Pick,’ which allows customers to purchase online and pick up at offline stores, will be offered. Customers using Smart Pick will earn 2,000 points and 4,000 points EL Points when purchasing over 40,000 KRW and 80,000 KRW, respectively.