[Asia Economy Reporter Choi Saehye] Belgian premium beer ‘Stella Artois’ announced on the 5th that it will launch two types of ‘Life Artois Gift Pack’ packages combining a specially made limited edition ‘Chalice’ and canned products.
This limited edition package was inspired by the ‘Life Artois, Every Moment Together’ advertising series unveiled by Stella last June. The ad series depicted ‘Life Artois,’ meaning every precious moment spent with loved ones, through stylish animation.
The limited edition chalice specially made for domestic consumers also captures everyday Life Artois and expresses it with sophisticated illustrations. One chalice, engraved with colorful musical instruments, evokes lively moments accompanied by music, while another chalice, which completes a captivating image of lovers kissing when two glasses clink, is offered as a separate set.
The front design of the package combines a refreshing summer blue color with stylish illustrations. The two package types consist of six 500ml cans of Stella Artois and one chalice engraved with musical instruments, and eight 500ml cans and two chalices engraved with lovers, respectively. The 8-can package set will be available nationwide at E-Mart from early August, and the 6-can package set will be available at the three major nationwide large marts from mid-August. The price for both is in the high 10,000 KRW range.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
