Jeximix Joins the 'Deokbune Challenge' with a Thumbs Up

Jeximix Joins the 'Thanks to You Challenge' with a Thumbs Up

[Culture & Life Department Reporter Jeonghwa Choi] 'Jeximix' joined the ‘Thanks Challenge’ to support medical staff who are working hard on the front lines of COVID-19.

Jeximix, an activewear brand operated by Brand X Corporation, participated in this campaign upon the nomination of Korea Center, a global e-commerce specialist company. CEO Suyeon Lee and Jeximix employees expressed their gratitude by uploading photos of their participation in the campaign along with the hashtags ‘#ThanksCampaign’, ‘#ThanksChallenge’, and ‘#ThanksToMedicalStaff’ on the official brand SNS channels.

The ‘Thanks Challenge’ is a public participation campaign initiated by the Central Disaster and Safety Countermeasure Headquarters, meaning that our society is overcoming the COVID-19 crisis thanks to medical staff. Participants take photos or videos of the sign language gesture for respect, post them on SNS with related hashtags, and nominate the next participant in a relay format. Jeximix nominated ‘Iruda Marketing’ as the next participant in the campaign.

Suyeon Lee, co-CEO of Jeximix, said, “We hope our message of gratitude can be a small source of strength to the medical staff and related personnel who are tirelessly working to prevent COVID-19 infections that have prolonged over time.” She added, “Jeximix will also pay close attention to various parts of society and strive to add strength where help is needed so that we can overcome these difficult times together.”