Ourglass Launches Unlocked Mascara

[Asia Economy Reporter Yujin Cho] Shinsaegae International's luxury makeup brand Hourglass announced on the 4th that it will launch the 'Unlocked Instant Extension Mascara.'

The Unlocked Instant Extension Mascara features a lightweight formula that embodies the brand's technology and a densely packed 3D three-dimensional brush, creating a stunning and long lash effect as if the eyelashes have been extended.

It is coated with a film to prevent smudging and flaking, and the uniquely developed 3D mold-shaped brush lifts each eyelash individually, allowing for even application without clumping.

Especially, it is a low-irritation washable type that can be easily and gently removed with warm water and remover, minimizing irritation to the delicate skin around the eyes.

In line with the brand's philosophy, it is a cruelty-free product that has not been tested on animals worldwide and is made entirely with 100% vegan ingredients.

This new product can be purchased at Hourglass stores in major department stores nationwide and through Shinsaegae International's official online mall, S.I. Village.