[Asia Economy Reporter Kim Jong-hwa] Ace Bed, Korea's representative bed brand, is operating a pop-up store at Lotte Department Store Jamsil Branch until the 30th, where customers can experience Ace Bed's premium mattress line.
The Lotte Department Store Jamsil Branch, where the Ace Bed pop-up store is located, has a high ratio of residential areas including Songpa-gu, Gangnam-gu, Gwangjin-gu, and Gangdong-gu, as well as a large floating population. It is expected to create a synergy effect with the Ace Bed store that was renewed and reopened in April this year.
At the Lotte Department Store Jamsil Branch pop-up store, customers can comfortably try Ace Bed's high-end mattress 'ACE HERITZ' and premium line 'ROYAL ACE 380' models, and carefully compare and select the mattress that suits their body type and sleeping habits.
ACE HERITZ is the top model among Ace Bed's mattress lineup, a high-end mattress that combines the finest materials with Ace Bed's technology and know-how. It uses natural materials that create the best sleeping environment, such as 100% Merino wool fabric used in luxury clothing, natural wool, horsehair, and organic cotton fabric. Advanced new materials like 3D SPACER and Miracle Foam are applied to provide ultimate comfort.
The ROYAL ACE 380, a higher model of Ace Bed's main mattress line Hybrid Tech, uses Ace Bed's Hybrid Z Spring patented in 15 countries worldwide. It also features the '5 ZERO System' that blocks five factors disturbing deep sleep such as sagging, noise, and shaking, and the 'Two-Way Cushion System' that allows the use of different cushioning on the top and bottom surfaces according to preference, helping comfortable sleep.
An Ace Bed official stated, "Since actual experience plays an important role in bed purchase decisions, 'experience marketing' remains effective. We will continue to implement strategies that expand consumers' brand experience, such as this pop-up store."
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