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LG Electronics Launches TV Trade-In Program: "Upgrade to OLED"

Up to 2 Million KRW Benefit When Returning Old Products

LG Electronics Launches TV Trade-In Program: "Upgrade to OLED" An LG Electronics model is introducing the LG OLED TV trade-in event, where customers can receive benefits worth up to 2 million KRW.


[Asia Economy Reporter Dongwoo Lee] LG Electronics is conducting a TV trade-in sale. Customers who return old TV products regardless of brand can receive benefits when purchasing the latest LG OLED (Organic Light Emitting Diode) TV.


On the 4th, LG Electronics announced that it will hold a trade-in sale for customers who purchase LG OLED TVs and return old products such as LED, LCD, and PDP TVs. Regardless of the brand, usage period, or size of the returned TV, customers can receive benefits worth up to 2 million KRW depending on the newly purchased model.


The eligible products for the event are all LG OLED TV models currently on the market, except for display models in stores and 48-inch products. The event runs until the end of next month. Old TVs can be returned to the installation technician on the day the newly purchased LG OLED TV is delivered.


The company is also conducting an additional event for customers participating in this promotion. Among customers who apply for the event through the website, 100 will be selected by lottery to receive LG Electronics' premium wireless earphones, 'Tone Free.'


The event is held at nationwide offline stores such as LG Best Shop, department stores, Hi-Mart, Electronic Land, E-Mart, Homeplus, and LG Electronics' official online stores.


Son Daegi, Executive Director of LG Electronics Korea HE Marketing Team, said, "We hope that more customers will upgrade to LG OLED TVs and experience a different level of picture quality."


© The Asia Business Daily(www.asiae.co.kr). All rights reserved.


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