CU Targets Upcoming Late Heat... Half-Price Discount on Ice Cream

[Asia Economy Reporter Seungjin Lee] CU will launch a large-scale ice cream discount event targeting the late heat starting next month.

From the 1st of next month, CU will offer over 130 types of ice cream sold at CU (excluding some such as H?agen-Dazs and Ben & Jerry's), from the convenience store bestseller Binggrae Melona to the US-imported Talenti Gelato, at a 50% discounted price when paid with 'Paycoin'.

Paycoin is a blockchain-based virtual asset easy payment service that anyone can use through the Paycoin app.

In particular, this event allows customers to combine either a 1+1 giveaway promotion or SKT membership discount benefits (100 KRW off per 1,000 KRW spent, varying by telecom grade), enabling discounts of up to 67%.

If the 50% Paycoin discount is applied to ice cream eligible for the 2+1 giveaway promotion, customers can purchase 3 ice creams at the price of 1. Additionally, 15% of the customer's final payment amount will be instantly cashbacked in Paycoin.

CU is conducting such a bold event to enhance the price competitiveness of franchise stores and provide greater benefits to customers in August, when the heat reaches its peak.

In fact, the Natuur Pint 50% discount event held earlier this month in collaboration with Samsung Card became a hot topic in online communities, selling out the quantity prepared for a month in less than two weeks and ending early. During the event period, sales of the four types of Natuur Pint increased tenfold compared to the same period last year.

Yeon Jeong-wook, Marketing Team Leader at BGF Retail, said, “As the full-scale heat is forecasted from next month, we expect an increase in customers seeking ice cream and have prepared a bold promotion accordingly.”