[Summer Health Care] Beware of Colds~ Effectiveness as Remarkable as Advertisements

Dong-A Pharmaceutical 'Panpyrin Q'

[Asia Economy Reporter Cho Hyun-ui] As the use of cooling devices increases due to the heatwave, the number of people suffering from air conditioning sickness is also rising. If symptoms such as cold, body aches, and fatigue appear, it is advisable to stop using cooling devices and take appropriate rest. However, if symptoms persist, taking cold medicine is necessary.

Dong-A Pharmaceutical's long-standing product Panpyrin is useful for such air conditioning sickness. Launched in 1961, Panpyrin, along with the fatigue recovery tonic 'Bacchus,' is considered one of Dong-A Pharmaceutical's representative long-lasting products. According to IQVIA, it has ranked number one in domestic sales for cold medicine for 10 consecutive years and is effective when taken at the early stages of a cold. The product currently sold on the market is named 'Panpyrin Q.'

Panpyrin Q contains six combined ingredients including acetaminophen, which are effective against early cold symptoms such as runny nose, nasal congestion, cough, as well as fever and headache. Being a liquid, it can be taken easily without water and has a fast onset of action. Each bottle contains 20 ml, making it easy to take without burden. It is an over-the-counter drug that can be purchased at pharmacies without a prescription.

Dong-A Pharmaceutical has continuously exposed the Panpyrin doll wearing a headscarf through TV and print advertisements. Along with this, they hired voice actor Jang Yoo-jin, who has a voice fitting the character doll, to deliver the message "Be careful of colds," imprinting the idea of "Panpyrin for colds" on consumers.

According to a survey conducted by Dong-A Pharmaceutical targeting 1,000 men and women aged 25 to 64 who had taken cold medicine within the last six months, over 90% responded that they knew the Panpyrin character and catchphrase. The auxiliary recognition rate of the Panpyrin brand was 86.7%, meaning more than 8 out of 10 people know Panpyrin.