Classy beauty brand LuxnMay participated in the '2020 China Shanghai Beauty Expo' held in Shanghai, China from July 9 to 11, successfully concluding the exhibition.
Celebrating its 25th edition this year, the 'Shanghai Beauty Expo' is one of the world's top three beauty expos and the largest and most influential beauty exhibition held in Asia. It was held over three days at the Shanghai New International Expo Centre (SNIEC). While many companies and domestic brands canceled their attendance due to COVID-19, LuxnMay upheld its commitment to customers and implemented its core strategy of promoting K-Beauty globally, earning high praise from industry professionals and visitors alike.
Although LuxnMay joined the 618 event late after officially opening its Alibaba Tmall flagship online store on May 28, the initial stock of Centella mask packs sold out on the 618 day, receiving positive responses from Chinese consumers online. Participation in this offline expo further left a strong impression on Chinese consumers.
At the LuxnMay booth, popular products already on sale such as skincare lines, sheet masks, and cushions were displayed alongside new products like cushion compacts, serums, and oil cleansers set for official release, attracting visitors' attention. The booth was crowded due to various events, and in addition to mask packs and other products, gifts including the ingredient Icelandic water and large tarpaulin bags were given out, gaining popularity among attendees.
Furthermore, LuxnMay attracted the attention of over 10 million Chinese consumers by introducing its booth and products through live broadcasts by popular Wanghong influencers actively working in China, reaching customers who could not attend the expo in person.
Additionally, LuxnMay was ranked first as the 'Most Eye-Catching New Brand at the 2020 Shanghai Beauty Expo' by 'Jumeili,' one of China's largest beauty media outlets, highlighting its unique brand design and premium ingredients.
Son Munho, CEO of LuxnMay, stated, “Despite many overseas brands not participating due to global COVID-19 travel restrictions, we decided to participate in this event with the belief that keeping our promises to CBE and Chinese customers is most important. Contrary to concerns, it became a great opportunity to showcase the excellence of K-Beauty, and we once again confirmed the high interest from local buyers and industry professionals.” He added, “We will continue to prove LuxnMay’s brand value not only in the global market but also in China, the largest market in Asia.”
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