LF Mall Officially Opens Exclusive Hanssem Section

Introducing Over 300 Products Targeting the Homeconomy Market

[Asia Economy Reporter Yujin Cho] LF (CEO Kyusik Oh), a lifestyle culture company, officially launched the exclusive Hanssem section on its official online shopping mall LF Mall on the 20th and is holding a commemorative event.

In the exclusive Hanssem section, more than 300 reliable living products reflecting the latest trends, including Hanssem's furniture optimized for each space such as living rooms and bedrooms, as well as interior accessories and household goods, are offered at special prices.

To celebrate the opening of the Hanssem exclusive section, LF Mall is offering a 10% discount coupon from 10 a.m. on the 20th to 10 a.m. on the 27th. The discount coupon can be applied when purchasing SamKids storage cabinets showcasing Hanssem's technology, Prime The Home natural leather sofas, USB charging recliner sofas, the wooden Fore dining table set which has recorded cumulative sales of 40,000 sets, and the Gru wooden bed made of 100% natural Finnish pine.

In addition, during the same period, LF Mall offers up to 56% discount on Hanssem's kitchen, storage, and bathroom household goods that combine functionality and practicality, along with an additional 5% discount coupon.

Along with this, until the end of July, LF Mall is conducting a first purchase promotion that provides 10,000 mileage points upon installing the mobile app for customers purchasing for the first time, and offers discount coupons up to 30,000 KRW depending on the purchase amount.

Meanwhile, LF Mall is a lifestyle specialty mall that sells about 4,500 brands across various lifestyle areas including LF's fashion brands such as Hazzys, Daks, Maestro, external luxury and fashion brands, as well as beauty, electronics, furniture, and food. Reflecting the growing interest in home furnishing, it opened a living specialty section in February 2018, and in May 2019, opened an exclusive Amorepacific section, followed by an exclusive Lotte Hi-Mart section in July. LF Mall continues to expand its scope to firmly establish itself as a comprehensive online shopping mall leading lifestyle beyond trendy fashion.