bhc Chicken Launches 'Gold King Boneless' Amid Popularity of Gold King Combo

[Asia Economy Reporter Lee Seon-ae] bhc Chicken announced on the 20th that it will simultaneously launch the ‘Gold King Boneless’ chicken made with chicken breast meat at stores nationwide.

The newly released ‘Gold King Boneless’ is a chicken menu made with 100% domestically sourced chicken breast meat. It features a crispy exterior and moist interior texture by adding rice flour to the batter. In particular, the sauce made with long-fermented aged soy sauce and sweet honey has a deep and clean taste, making it perfect for eating with children.

The launch of ‘Gold King Boneless’ is significant as it completes the full lineup of the Gold King brand, including the existing whole chicken menu ‘Gold King,’ the wing menu ‘Gold King Wing,’ the drumstick menu ‘Gold King Stick,’ and the combo menu ‘Gold King Combo,’ which consists of wings and drumsticks together.

bhc Chicken explained that it introduced the Gold King Boneless to meet consumers’ continuous demand for boneless menu items and to expand menu options. bhc Chicken also believes that the high popularity of the Gold King Combo greatly influenced customer needs for boneless menus.

In fact, the ‘Combo Series,’ including the Gold King Combo, has shown steady popularity, surpassing 2 million cumulative sales since its launch in March, ranking among the biggest hit products in the first half of this year. bhc Chicken attributes the high popularity of the Combo Series to thorough market research to identify customer needs, integration with proven signature menus, and aggressive marketing efforts.

bhc Chicken’s strategy is to use the launch of Gold King Boneless as an opportunity to continuously attract consumer interest in the Combo Series and to take the lead in the partial meat market, which has become an industry trend this year, thereby expanding the market.

A bhc Chicken official said, “Gold King Boneless is convenient and perfect as a beer snack or a treat for children, so it is expected to receive a lot of attention as a menu that the whole family can enjoy together.” He added, “We will continue to make greater efforts to develop diverse and delicious new menus so that bhc Chicken can be a healing food that creates joyful memories with loved ones.”