Gokseong-gun and Tom N Toms Collaborate for Mutual Growth Using Local Specialty Products

Thanks to the Promotion of Gokseong Melon Smoothie, Comprehensive Expansion of Gokseong Agricultural Specialties Utilization

[Asia Economy Honam Reporting Headquarters Reporter Kim Chunsu] On the 17th, Gokseong-gun, Jeollanam-do announced that it has agreed to visit the franchise coffee specialty store Tom N Toms and promote continuous win-win cooperation.

The county partnered with Tom N Toms to launch the Gokseong Melon Smoothie nationwide starting from the 1st of last month. The beverage sold 15,000 cups within one month of its release, receiving positive responses from consumers.

In addition to the Gokseong Melon Smoothie, Tom N Toms Blackpad branch also launched Gokseong Melon Bingsu and Gokseong Melon Bread.

Encouraged by this success, the Gokseong Melon Rural Convergence Industry Project Group (hereinafter referred to as the ‘Melon Project Group’) visited Tom Street and Nave Plus Co., Ltd., a beverage powder manufacturing factory located in Namyangju, Gyeonggi Province, along with Gokseong County Governor Yoo Geun-gi.

The visiting group was guided through the manufacturing facilities by Tom N Toms (CEO Kim Do-gyun) and Nave Plus Co., Ltd. (CEO Myung Seon-cheol), and tasted the smoothie, bingsu, and bread made from Gokseong melon sold at Tom N Toms Blackpad branch.

During the meeting, they agreed to continuously develop new menu items using Gokseong melon and also to consider utilizing other agricultural specialties from Gokseong-gun.

The Gokseong Melon Smoothie currently sold nationwide at Tom N Toms was developed with a focus on maximizing the unique aroma of Gokseong melon. It features a combination with milk to provide a sweeter and smoother melon taste.

Additionally, it was launched as a Revolution beverage, part of the eco-friendly Green Campaign, and is served in an eco handle drinking jar (a glass bottle with a handle) upon order.

A representative of the Melon Project Group said, “The visit to Tom Street and Nave Plus strengthened our trust with Tom N Toms. We will do our best to make the most of this opportunity so that Gokseong melon can establish itself as the best melon nationwide.”