Sold Out on TVion... Small and Medium Enterprises' Sales Revived Thanks to Tmon

Minister Also Verified Purchase of Tmon Live Commerce 'Tivion', Rapid Rise as Sales Channel for Small Businesses
'Tmon Select' for Small Individual Sellers Thriving... Broadcasting Companies Doubled

#. On the 2nd of this month, a special event of the 'Korea Together Sale, Let's Value' was held at the Olympic Park Gymnastics Stadium. This event, themed around live commerce, which has emerged as a new non-face-to-face (untact) and digital consumption culture in the post-COVID-19 era, attracted attention as the domestic e-commerce company TMON participated as the only platform among Korean distribution companies. At the event, which President Moon Jae-in attended with First Lady Kim Jung-sook, small business products such as Uiseong plums and Yeongju Nadri jjolmyeon offered through TMON's live commerce 'TVON' broadcast were all sold out within about 20 minutes. The next day, Minister Sung Yun-mo of the Ministry of Trade, Industry and Energy purchased a Cuchen rice cooker on the TVON broadcast and left a message in the chatroom saying, "Please buy a lot of rice cookers from our mid-sized company, Cuchen~."

Live commerce, where sellers explain products through real-time online broadcasts and communicate with customers, is emerging as a new sales channel for small and medium-sized merchants struggling due to COVID-19. TMON, which launched the live commerce platform TVON in 2017 and has been achieving continuous results, released 'TMON Select' in May this year to include small individual sellers, and it has been making steady progress by providing meaningful sales effects to small and medium-sized merchants within just two months of service.

According to TMON on the 17th, the number of small businesses conducting broadcasts through 'TMON Select' has doubled every month compared to the previous month. Cases experiencing the effects of live commerce are also increasing. At the end of last month, a distributor of A-brand diapers who conducted a sales broadcast through TMON Select achieved sales more than three times their daily average within one hour of TVON broadcasting.

TMON Select is a personal broadcasting app launched to expand TVON as a sales channel for small business owners. Even small individual sellers without separate staff or expensive video equipment can install the TMON Select app and pre-register their broadcast time to sell products in real-time and communicate with customers. Customers watching the broadcast can check necessary purchase information in real-time or buy products with just a click or two. Additionally, TMON supports sales by exposing the product at the top of recommended items on the TMON app for up to one hour with only a nominal usage fee, without separate advertising costs. A TMON official explained, "It provides an opportunity for small and medium-sized merchants to maximize purchases by adding their own planning skills at minimal cost."

TVON, where TMON Select is broadcast, is also strengthening platform competitiveness by providing new opportunities for sellers to connect with consumers amid the trend of revitalizing the untact economy. Since the first broadcast in 2017, the average number of viewers has increased by more than 3000%, and the cumulative number of broadcasts has exceeded 2,000. The number of customers purchasing products during broadcasts and sales volume have also increased more than threefold compared to the previous year. For example, the small imported meat company 'Kim Sang-woo Food' achieved at least a fivefold increase in sales through TVON. After starting sales through TVON in October last year and continuously breaking its own sales records, it recorded its highest sales ever in March this year when COVID-19 was spreading rapidly. Especially, during the approximately one-hour live broadcast, it recorded sales close to half of the day's total sales, confirming the sales increase effect through live commerce, TMON explained.

In the future, TMON plans to add specialized services such as multi-broadcasting, which allows multiple broadcasts simultaneously as TVON Live becomes more active, and community functions that serve as constant communication channels between sellers and customers. Lee Jin-won, CEO of TMON, emphasized, "TVON is a low-cost and effective sales channel for small and medium-sized merchants and a shopping channel that provides consumers not only with product information but also the best purchase benefits and enjoyable viewing."