AFRIMO, a cosmetic brand that supports the honest and passionate dating culture of young people in their 20s and 30s and leads trendy fragrance culture, announced the official launch of its popular perfume ‘The body’ at Olive Young.
AFRIMO’s ‘The body’ has been sold through its own online store and various online and offline distribution channels, and with its entry into Olive Young, the largest health & beauty store chain nationwide this month, it is expected that even more consumers will be able to access it.
The first phase of entry has been completed in 96 Olive Young stores, and the brand plans to gradually expand to all stores while conducting official launch promotions. Currently, at the Olive Young stores where it is available, the ‘The body Femme (for women)’ product can be purchased at a 10% discounted price.
‘The body’ is a subtle body scent perfume created based on the concept of “the scent that the loved one would have felt from me” when sharing a connection with someone special. It was developed as the most favorable fragrance to the opposite sex through blind tests conducted at universities and clubs.
The men’s perfume AFRIMO ‘The body’ Homme evokes a man’s soft yet strong scent and a calm and gentle body scent. The top notes are tangerine and nutmeg, the middle notes are lily, violet, and rose, and the base notes are musk, cedarwood, vanilla, and amber, each offering a distinct charm.
The women’s perfume AFRIMO ‘The body’ Femme was created to evoke a woman’s pure and elegant scent, reminiscent of a natural and feminine body scent. The top notes include peach, plum, cassis, apple, bergamot, and lemon; the middle notes are orchid, lily, rose, violet, and freesia; and the base notes are musk and sandalwood, completing a fantastic combination.
‘The body’ is an incomplete perfume if not worn. It becomes complete only when it naturally blends with the wearer’s body scent and body temperature.
The packaging containing the perfume is also eye-catching. The case features a nude-tone slide design with a texture that feels like stroking the skin, and the bottle is finished with a sophisticated design that harmonizes soft curves with sharp edge points.
An AFRIMO representative stated, “The distinctly individualistic ‘The body’ perfumes Homme and Femme have been introduced to Olive Young, the largest health and beauty store in Korea. We plan to complete sequential entries into all stores nationwide, starting with the first phase of stores, and will conduct various promotions to reach consumers.”
Meanwhile, AFRIMO, a leading domestic perfume brand, has recreated personal signatures, the desire to be the protagonist, memories, deep connections with loved ones, daily life, and noble moments from our imagination through fragrance. It offers products using carefully selected ingredients with Eau de Parfum grade lasting up to 7 hours, achieving cumulative sales of 700,000 units, making it the number one online perfume brand.
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