[Asia Economy Reporter Cha Min-young] Galleria Department Store announced on the 15th that it will launch a large-scale event targeting the summer vacation season for three weekend days from the 17th to the 19th at the Luxury Hall and Gwanggyo.
First, at the Luxury Hall, a ‘Summer Splash’ event venue will be set up on the 5th floor of the West building from the 17th to the 19th. Twenty-nine overseas brands will sell products discounted up to 80%. Major participating brands include Blumarine, Jil Sander, Ermanno Scervino, Fabiana Filippi, La Fiera, Giovanni, and Ketty Lang. The event venue will be decorated with an interior reminiscent of a swimming pool under the concept of ‘Summer Pool.’
In addition to the event venue, each brand store in the Luxury Hall will independently hold clearance sales offering special seasonal discount products. Forty-three brands including MSGM, Zadig & Voltaire, Philipp Plein, Muvell, and Kenzo will participate in the event.
The Gourmet 494 food hall will also hold discount events. During the three weekend days, premium eco-friendly Korean beef such as Gangjin Maekwoo sirloin will be sold at a 40% discount, and striploin and bulgogi at a 30% discount. Shine Muscat grapes and Hetsare peaches will be sold 40-50% cheaper. On the 18th and 19th, a prize event will be held for customers who make purchases.
At Gwanggyo, a summer product exhibition for hotel-cation and home-cation groups will be held on the 9th floor Gourmet World from the 17th to the 19th. Under the title ‘Haha (夏) Market,’ the store will be decorated with beach items and party balloons, with a total of 14 brands participating. Participating brands include Goodnight Dave, Haut, Yoisocks, and Blue Pumpkin, offering resort wear, loungewear, and accessories such as bags and shoes.
At all Galleria Department Store branches, trends in clean and hygiene home appliances such as washing machines, dryers, and air purifiers will be introduced. Until the 31st, customers who purchase Samsung or LG Electronics products worth over 1 million KRW with a Galleria Card will receive a 3-5% card discount depending on the purchase amount at each branch except the Luxury Hall. Additionally, a 5% gift certificate will be given according to the purchase amount for purchases over 1 million KRW.
Furthermore, until the 19th, an event will be held where one customer per branch who purchases home appliances with a Galleria Card will be selected by lottery to receive a Nespresso coffee machine.
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