DIA TV and Pincrux Sign Joint Agreement to Develop Community Platform

Kim Do-han, Head of DIA TV Business Division (left), Hong Jung-soo, CEO of Fincrux (right), and entertainment creator Daedoseogwan (center) are posing for a commemorative photo after signing the agreement.
[Photo by CJ ENM]

[Asia Economy Reporter Kim Heung-soon] CJ ENM's solo creator support project 'Dia TV' announced on the 14th that it has signed a business agreement with mobile platform specialist company 'Finkrux' for the joint development and operation of a community platform.

This agreement was made to jointly develop and operate 'Club,' a membership-based online community platform service in the form of a fan club. Club will include features such as ▲a membership community where fans and influencers can communicate ▲events and exclusive benefits for fans ▲a reward shop where points earned through platform activities can be exchanged for products, and plans to launch a beta service within the third quarter.

Along with joint development and operation, Dia TV will support partner creators' activities on Club. Finkrux, which operates a mobile reward marketing platform service, plans to handle platform planning and development as well as overall service operation. The first creator to participate in the service is 'Daedoseogwan.'