LF Maestro Launches Linen and Seersucker Shirts

[Asia Economy Reporter Yujin Cho] Lifestyle culture company LF (CEO Oh Gyusik)'s leading menswear brand Maestro announced on the 14th that it has launched a cool shirt series using summer materials such as linen and seersucker.

Reflecting customer demand for elegant long-sleeve shirts rather than short sleeves even in summer, the collection features long-sleeve designs that maximize freshness, using high-quality materials with added washable functionality.

Linen is a natural fiber made from the stem of the flax plant. It creates a sophisticated atmosphere with its natural wrinkles and is especially popular in hot weather due to its excellent breathability. Maestro offers various products using natural materials, including 100% linen shirts that highlight a soft texture and luxurious sheen, as well as cotton-blend linen shirts that combine firmness and comfort.

Maestro's linen shirts use densely woven premium linen fabric. Unlike typical linen, which is fragile and difficult to maintain, these shirts are durable for long-term wear and can be easily washed in a washing machine. The neck designs vary from clean-cut collar shirts to casual China-neck shirts.

The product lineup expands consumer choices with a variety of colors and patterns, ranging from versatile shades such as white, navy, blue, green, and khaki to striped patterns in beige, blue, and orange tones.

Seersucker, another popular summer material along with linen, is a type of thin and lightweight cotton fabric made by arranging threads of different thicknesses and twists. Due to differences in shrinkage during weaving and processing, striped patterns appear in the warp direction. Maestro's lightweight seersucker shirts combine the fabric's characteristic puckered texture with stripe patterns in a stylish way, providing a refreshing feel on the skin, requiring no ironing, and offering easy washing.

Meanwhile, Maestro is running a special promotion until the end of this month on LF's official online shopping mall LF Mall, offering discounts on linen and seersucker shirt items that complete a cool and stylish summer fashion look.