TONYMOLY Announces Vision to Reboot as a 'Beauty Health Platform'

[Asia Economy Reporter Yujin Cho] Celebrating its 14th anniversary, street culture brand TonyMoly (Chairman Bae Haedong) has announced its vision to leverage digital capabilities and reemerge as a beauty health platform.

TonyMoly identifies 'digital innovation' as an essential element for companies in the post-COVID era and plans to secure internal and external competitiveness by establishing itself as a beauty health platform company.

By utilizing artificial intelligence (AI) to provide personalized beauty healthcare solutions to each customer, the company aims to strengthen its competitiveness as a multi-brand platform by integrating beauty tech, content, and community through external partnerships on its own online mall.

To this end, earlier this year, TonyMoly reorganized its structure by appointing Jung Kyunghee, former Chief Information Officer (CIO) of SK Planet, as Chief Digital Officer (CDO) and establishing a Digital Innovation Center.

On the 10th, TonyMoly held a company-wide digital vision declaration ceremony to commemorate its 14th anniversary and presented a new vision as a "global beauty brand creating my lifestyle."

To achieve this, the company plans to expand recruitment of technical personnel such as developers and data scientists to up to 30% of its employees by 2023.

Chairman Bae Haedong stated, "With the advent of the Fourth Industrial Revolution, strengthening digital capabilities has become a necessity, not a choice, for companies," adding, "We will concentrate all our efforts on digital innovation, actively embrace open innovation in product and content technology areas, and leap forward as a beauty health platform company that satisfies customers."