Ace Bed Reopens 'Ahyeon Central Branch,' the Largest in Northwest Seoul

[Asia Economy Reporter Moon Hyewon] Ace Bed announced on the 13th that it will reopen the Ahyeon Central Branch store, located in the Ahyeon-dong furniture street in Seoul, after expanding it to become the largest in the northwest area.

The Ace Bed Ahyeon Central Branch expanded its total floor area to approximately 818m² (about 247.5 pyeong) through store renovation work. It is the largest dealership store excluding Ace Square, Ace Bed’s regional hub store, and the premium furniture select shop Ace Avenue. The Ahyeon-dong furniture street, where the store is located, is a commercial district with over 70 years of history, and it is expected to meet various customer needs by offering a mattress experience zone for all grades of Ace Bed mattresses.

Ace Bed has emphasized ‘customer experience’ more than any other brand under the philosophy that beds should be ‘tried by lying down’ before choosing. In the mattress experience zone, customers can lie down and receive detailed consultations from experts to find the most suitable mattress, allowing them to get personalized product recommendations.

The Ahyeon Central Branch is presented across three floors (B1F, 1F, 2F). Each floor secures a spacious area, enabling customers to experience products in a comfortable space. Various brands operated by Ace Bed can be found in one place, including the sleek and luxurious new product ‘LANOTTE’, the romantic and sensuous ‘REGINA’, the unique and cozy velvet material bed frame ‘VELLUTO’, the Norwegian luxury recliner ‘Stressless’, and the natural modern lifestyle furniture ‘Rio Furniture’. Experience zones are installed on each floor to expand customer experience opportunities.