[New Release] and More

[Asia Economy Reporter Byunghee Park]

◆Normal Rich = An essay on success, covering how to achieve it and the mindset one should have. The author has served as the head of the Seoul Regional Small and Medium Business Administration and as the full-time vice chairman of the Korea Venture Business Association. In Part 1, the author explains the mindset of the wealthy, and in Part 2, uses examples of well-known figures familiar to us to illustrate how they lived their lives and achieved success. The author especially emphasizes entrepreneurial spirit. The book examines the entrepreneurial spirit of various figures including Lee Byung-chul, founder of Samsung Group; Chung Ju-yung, founder of Hyundai Group; Steve Jobs, founder of Apple; as well as baseball player Lee Seung-yeop, ballerina Kang Su-jin, Michelangelo who painted the Sistine Chapel, and Marie Curie who discovered radium. (Written by Jeon Dae-yeol / Haengbokwumul)

◆Post-COVID-19, The Rise and Fall of Wealth = Expert researchers from Hana Bank’s Hana Financial Management Research Institute anticipate changes in the macroeconomic environment in the post-COVID-19 era and analyze the impact on major domestic industries by sector. They particularly analyze industries that are emerging and those that are declining during the COVID-19 era. The authors diagnose that the spread of COVID-19 has promoted the consumption of health functional foods and that the market for home meal replacements, which can be easily prepared, is explosively growing. They also explain that the home office market and edutech are emerging, and that distribution is rapidly shifting online. Regarding traditional industries expected to be hit by COVID-19, they examine countermeasures such as reshoring, regionalization of supply chains, and strategic inventory management. (Written by Hana Bank Hana Financial Management Research Institute / Simok)

◆Becoming a Coupang Seller = The author, Kim Jae-hwan, has been engaged in distribution both domestically and internationally for 15 years and has become a top seller on platforms such as Gmarket, Smart Store, eBay, Amazon, and Coupang. He also received the Top Korean Brand Award at the 2019 Amazon Cross-border E-commerce Summit. He shares the know-how of the online distribution market that he learned firsthand through Coupang. He carefully explains why Coupang among various marketplaces, and how to achieve high profits on Coupang. (Written by Kim Jae-hwan / Raonbook)