[New Release] and More

[Asia Economy Reporter Byunghee Park]

◆My First Business English Class = Mission, strategy, differentiation, innovation, customer experience, teamwork, collaboration, performance, productivity, and so on. These are business-related terms that entrepreneurs and office workers frequently hear. But do we truly understand and use these terms correctly? The author argues that ignorance and misunderstandings about business terminology negatively affect not only people's thinking and behavior but also management and job performance. This book redefines essential business terms from a management perspective and examines their background from various angles. (Written by Jeongsik Yoo / Bookie)

◆Resist Gracefully = This is the second book published by ABC News Korea Bureau Chief Jo Juhee, ten years after "Desire Beautifully." It contains concrete guidelines for working women to wisely overcome countless difficulties they face in society. Jo Juhee has worked as a foreign correspondent covering international affairs in the U.S., Singapore, and Korea for over 30 years. She states that to appropriately respond to a society that constantly imposes unreasonable boundaries on women, one must above all have the composure to handle any situation without panic, which she calls "graceful resistance." She also names women who flexibly navigate the numerous barriers in their path as "beautiful resistance" and introduces ten methods of resistance to confidently face the world. (Written by Juhee Jo / Joongang Books)

◆Why Is Russia Absent in Korean Diplomacy? = Marking the 30th anniversary of diplomatic relations between Korea and Russia, this book presents the achievements and challenges of Russian diplomacy over the past 30 years and proposes ways for both Korea and Russia to move toward a future they desire. The author, Byunghwan Park, director of the Eurasia Strategy Institute, passed the foreign service exam in 1985 and joined the Ministry of Foreign Affairs, serving in Russia and Uzbekistan, with about 11 years of service in Russia over four terms. Park argues that Korea and Russia can develop a mutually beneficial relationship and should do so. According to him, Russia is a strong supporter of peace on the Korean Peninsula and Korean reunification, a stable supplier of natural resources such as oil and gas essential for Korea's sustained economic growth, and an alternative market to reduce excessive dependence on the Chinese market. Russia also possesses global competitiveness in core technologies of the Fourth Industrial Revolution, including artificial intelligence, the Internet of Things, big data, autonomous driving, blockchain, and quantum encryption development. On the other hand, the manufacturing base, which collapsed during the rapid systemic transition after the Soviet Union's dissolution in the 1990s, has not yet fully recovered, causing issues in general production technology. In contrast, Korea has a highly skilled workforce and advanced production technology, making Korea and Russia almost perfectly complementary. (Written by Byunghwan Park / The House with a Well)