WEMAKEPRICE, Special Deal Transaction Amount Increases by 29%... Driving Sales Growth

Nearly 40,000 New Discounted Products Added in a Month... Total Transaction Volume Also Up 16%

WEMAKEPRICE has expanded its economies of scale, driven by the marketing effect of special price promotions.

WEMAKEPRICE announced on the 10th that the transaction amount of special price products in June increased by 29% compared to the previous month. As more customers sought special price products, the total transaction amount on WEMAKEPRICE also grew significantly by 16%.

WEMAKEPRICE attributes the increase in special price product transactions to the success of its long-tail strategy, which has been in place since November last year. By establishing partnerships with numerous new partners to secure a wide variety of products and adding price competitiveness, they have built a process that allows customers to purchase more products at the lowest prices.

A WEMAKEPRICE representative explained, “With the long-tail strategy, we have secured a certain level of product assortment, enabling us to now create various special price promotions. As the number of good-priced special price products increases, customer inflow rises, more partners participate in the special price events, and a virtuous cycle is formed where even better special price products are secured.”

The number of special price products sold on WEMAKEPRICE in June increased by nearly 40,000 compared to the previous month. Compared to January this year, this figure grew by up to 23%. The number of participating partners in the events also increased by 13%.

Adding WEMAKEPRICE’s strength in ‘price competitiveness’ to the diverse product assortment led to an increase in users. The number of customers who purchased special price products in June rose by 35% compared to May. The total number of WEMAKEPRICE users increased by 24%.

A WEMAKEPRICE representative said, “WEMAKEPRICE’s special price promotions provide customers with opportunities to purchase products at great prices and offer partners a chance to dramatically increase sales. Based on this, WEMAKEPRICE will create a cyclical structure that reinvests in pricing to firmly establish its position as the ‘special price leader.’”