[Asia Economy Reporter Kim Ji-hee] DS Automobiles announced on the 10th that it will conduct a ‘Driving Recipe Promotion’ throughout July, offering restaurant meal vouchers to customers who purchase the premium compact sport utility vehicle (SUV) ‘DS 3 Crossback’.
A DS representative explained, "This promotion was prepared to provide new customers with the French premium lifestyle experience that the brand pursues and differentiated benefits."
Customers who take delivery of the DS 3 Crossback this month will receive a lunch voucher for two at a high-end French restaurant in Seoul. They can choose one from a total of five locations, including ‘Stay,’ a modern French restaurant at Jamsil Lotte Hotel. Stay is a Michelin one-star restaurant led by star chef Yannick All?no, DS’s global ambassador, and is praised for introducing new menus that combine Korean seasonal ingredients with French cuisine, leading to the popularization of French food. Chef All?no holds a total of eight Michelin stars.
Additionally, a special promotion for DS 3 Crossback buyers has been prepared. Throughout July, along with the extension of the individual consumption tax reduction that was in effect until June, a 36-month interest-free installment plan is offered (based on a 30% down payment when using PSA Finance). Alternatively, customers can choose a 4 million KRW discount and DS Premium Care, which includes one ceramic coating and polishing service by Sonax, and five detailing car washes.
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