[Asia Economy Reporter Kim Jong-hwa] Aloso, a sofa specialist brand of the Persis Group, announced on the 10th that it will conduct the "Second Sofa" campaign, which talks about the criteria for choosing a good sofa, through its official website and SNS accounts.
Through this Second Sofa campaign, Aloso plans to introduce detailed considerations when purchasing a sofa, such as the grade of sofa raw materials, types of finishing materials, and brands.
Generally, when purchasing a sofa for the first time, many consumers do not carefully examine the materials, durability, design, and after-sales service, resulting in regrets such as the leather surface peeling or the seating area collapsing even after short-term use. Since a sofa is furniture used for at least 10 years, Aloso included the meaning of helping customers make a regret-free purchase for their second sofa in this campaign.
Starting today, Aloso will sequentially release campaign videos through its official website, YouTube, and Instagram accounts. Based on the disappointing factors consumers feel from their first sofa purchase, the campaign presents selection criteria to consider when buying a sofa, featuring Aloso’s best-selling sofa series: ▲Sati (SATI) ▲Querencia (QUERENCIA) ▲Regina (REGINA) ▲Clekt (CLEKT).
Along with this, various events to satisfy consumers’ needs for sofas have been prepared. The event "Your Second Sofa, Aloso Will Change It for You," where participants can submit stories about their existing sofas for a chance to win sofas worth up to 3 million KRW, will run until the 2nd of next month. In addition to sofa gift certificates, generous prizes such as Dyson hair appliances and department store gift certificates will be offered.
Participation is completed by uploading a story related to the sofa currently in use on the event page of the official website. Also, a campaign video sharing event through official SNS channels will be held simultaneously to add more excitement.
An Aloso representative said, "Beyond offering various products, it is the brand’s responsibility to provide a sofa purchase guide so that customers can feel consistent satisfaction during the average 10 years they spend with their sofa," adding, "Through this campaign, we plan to provide useful information and know-how for wise sofa purchases."
Meanwhile, Aloso is expanding its product lineup by recently launching the single recliner Lime (LIME) and the head-moving sofa Odette (ODETTE) with adjustable backrests. For this F/W season, it plans to broaden consumer choices by introducing various new products, including designer collaboration series.
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