56% Growth in Shipment Requests to Germany
[Asia Economy Reporter Cha Min-young] The most popular products among overseas direct purchase shoppers in the first half of this year, swept by the novel coronavirus infection (COVID-19), were found to be pillows, vitamins, and Bluetooth earphones.
Moltale, an overseas direct purchase platform operated by Korea Center, announced the analysis results of popular overseas direct purchase products in the first half of the year on the 10th, including this information.
In the United States, there were significant hot deals and discount events in the clothing and fashion accessories sector in the first half of the year. Tempur pillows had various special price events ranging from $28 to $50 since early this year. In particular, the stay-at-home lifestyle due to the COVID-19 situation and the early arrival of hot weather drove demand for sleep-related products such as Tempur pillows. Additionally, J.Crew shirts, which offered up to 60% discount plus an additional 60% discount in May, and Tory Burch Gemini Link Canvas Small Tote, sold at prices 50% cheaper than domestic prices, also ranked.
In Germany, the number of delivery requests in the first half of the year grew by 56% compared to the previous year. First, Orthomol Immun, known as the "Herm?s of vitamins," was highly popular. It comes in forms combining pills, drinks, powders, and pills, with products varying by gender and age. It was available at prices 30-40% cheaper than domestic sales. Following that were the Nespresso Inissia EN80 capsule coffee machine sold for 65 euros and clothing from the simple-design COS brand.
In China, cost-effective products such as Bluetooth earphones QCY-T1 TWS, the new model of Xiaomi wireless fan, and the new model of camping refrigerator Alpikul T-series with refrigeration and freezing functions gained popularity.
At the Moltale UK center, which started operations in February this year, Lush body products, Portmeirion tableware sets, and Boden children's clothing brands were popular. In particular, Lush led the growth of UK direct purchase demand as it was priced over 40% cheaper than in Korea, and most products sold domestically were Japanese-made, which coincided with the boycott movement.
In Japan, demand for food, toys, and animation products decreased, while shopping mall purchases of essential medicines brought back from overseas trips increased.
A Moltale official said, "In the first half of the year, hot deal products at attractive price points captured the attention of direct purchase shoppers," adding, "In the second half, the peak season for direct purchases, various discount events aimed at recovering the domestic economy, mainly in the U.S., are scheduled, and due to difficulties in overseas travel caused by COVID-19, direct purchase demand through e-shopping is expected to grow significantly."
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