LG Electronics Launches Handmade Beer Maker Priced at 1.99 Million KRW... Rental at 49,900 KRW/Month

[Asia Economy Reporter Kim Hyewon] LG Electronics announced on the 10th that it has launched a new model of the capsule-type craft beer maker 'LG HomeBrew' priced in the 1 million KRW range.

LG Electronics lowered the price by reducing costs, such as simplifying the internal design compared to the existing model. The exterior design and performance remain the same, preserving the premium feel and delicious beer taste of the previous product.

The new product is significant in that it allows more customers to experience LG HomeBrew amid the growing home drinking culture. Customers can purchase the new product at major LG Best Shops nationwide and department stores.

First introduced last year, LG HomeBrew is the world's first capsule-type craft beer maker that allows anyone to easily make their own beer. By simply inserting a capsule-type beer ingredient package and water into HomeBrew and operating the dial, the complex and difficult beer brewing process from fermentation to maturation and storage is automatically carried out.

LG HomeBrew allows users to brew five popular types of beer according to their preference: Pale Ale, India Pale Ale, Stout, Wheat, and Pilsner.

LG Electronics has integrated home appliance competitiveness into this product with technologies such as ▲inverter technology that adjusts the compressor operation according to the situation ▲automatic control of temperature and pressure required for fermentation ▲automatic maintenance of optimal temperature for beer storage and maturation.

In addition to the display on the front of the product, users can connect the device to wireless internet and use the 'LG ThinQ' app to monitor the entire beer brewing process in real time on their smartphones.

Hygiene management, a crucial factor in beer making, is also thorough. The hot water sterilization cleaning system cleans and sterilizes the paths through which beer and water pass inside the product before and after brewing. Furthermore, if users subscribe to the Care Solution service, a Care Solution manager visits every six months to meticulously manage the product, including internal and external cleaning and filter replacement.

The new product's shipment price is 1,990,000 KRW. When purchased via rental, the monthly fee is 49,900 KRW. Customers who purchase the new product receive the Care Solution service as well as an exclusive LG HomeBrew beer glass set.

Yoon Kyung-seok, Vice President and Head of Kitchen Appliance Division at LG Electronics H&A Business Division, said, "As the home drinking culture takes root, we will offer many customers the experience of making and enjoying beer firsthand by leading with HomeBrew, which embodies LG's unique technology."

LG Electronics plans to expand tasting locations to 100 LG Best Shops nationwide to promote the fresh taste of beer brewed with LG HomeBrew. Customers wishing to participate in the tasting events can visit event stores such as LG Best Shop Gangnam Main Branch and Busan Main Branch on Saturdays or Sundays after mid-month.