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BMW Korea Holds 'New 3 Series Driving Experience Day' on Yeongjongdo Island

Dynamic Class Including Track Driving and Customized Driving... Theoretical Education Also Provided

BMW Korea Holds 'New 3 Series Driving Experience Day' on Yeongjongdo Island 'New 3 Series Driving Experience Day' Held (Photo by BMW Korea)


[Asia Economy Reporter Kim Ji-hee] BMW Korea announced on the 9th that it will hold the first 'New 3 Series Driving Experience Day' of the year on the 15th of this month at the BMW Driving Center in Yeongjongdo, Incheon.


The New 3 Series is a symbolic model within the BMW brand, newly upgraded based on innovative design, agile handling, efficiency, and advanced convenience features.


Following the launch of the 320d, 330i, and M340i last year, BMW Korea completed the New 3 Series lineup this year by sequentially releasing the 3 Series Touring and 330e. This Experience Day was prepared to commemorate the completion of the lineup and to allow customers to directly experience the premium sports sedan New 3 Series.


At this Driving Experience Day, participants can directly enjoy the pleasure of driving through the Dynamic Class, which consists of track driving and customized driving programs. There is also a systematic theoretical education session where participants can learn everything about the 3 Series. Additionally, a Brand Class introducing BMW’s history, sub-brands, and products is provided. After the program ends, participants will receive an academy completion certificate and souvenirs.


A BMW Korea official stated, "Since the risk of re-spread of the novel coronavirus infection (COVID-19) remains, we will do our utmost to ensure participant safety and prevent the spread of COVID-19 by disinfecting facilities and vehicles and enforcing social distancing."


Meanwhile, the New 3 Series Driving Experience Day will be held on the third Wednesday of every month until the end of the year, starting on the 15th of this month. Anyone, including BMW customers, can participate. General customers can apply for participation through BMW Korea’s official channels at the beginning of each month.


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