[Asia Economy Reporter Moon Hyewon] Simmons announced on the 9th that it has newly opened 'Simmons Mansion Seocho Branch' in Seocho-gu, Seoul.
Simmons Mansion Seocho Branch is located right at Exit 8 of Gyodae Station, a transfer station between Seoul Subway Lines 2 and 3. The nearby area is a mixed-use commercial district with abundant demand from Seocho, Gyodae, and Bangbae neighborhoods, and being situated in the heart of Gangnam, it is expected to broadly cover customers from nearby areas such as Gangnam, Banpo, Sadang, Yangjae, as well as Daechi and Dogok, based on convenient transportation.
The store is arranged over three floors: the ground floor and basement levels 1 and 2. It showcases a variety of Simmons bed’s flagship mattress collection 'Beautyrest' products, as well as furniture and bedding from the lifestyle collection 'Kenosha.' On the ground floor, large-sized mattresses preferred by soon-to-be newlyweds, such as Large King (LK) and King of King (KK), are mainly displayed, while the basement floors 1 and 2 stock products in various sizes from Super Single (SS) upwards, creating a space that satisfies all family members.
To commemorate the opening of Simmons Mansion Seocho Branch, Simmons Bed is holding an event where customers who purchase over a certain amount at the store will receive a Kenosha hotel bedding set as a gift. All gifts are limited in quantity and provided on a first-come, first-served basis, and the event may end early once the gifts are out of stock.
Ahead of the full wedding season, Simmons Bed is running a 'Wedding Promotion' offering up to 20% exceptional discounts at official Simmons stores nationwide for soon-to-be and newlywed couples. A 10% discount is provided when purchasing Large King or King of King size mattresses, and an additional 5-10% discount applies to certain premium mattresses, allowing for up to 20% off. Moreover, a 10% discount is applied to purchases of bed frames, room sets, furniture, and bedding, with an additional 10% discount on new bed frame and room set products, offering up to 20% off.
During the Wedding Promotion period, generous gifts are also given according to the purchase amount. ▲For purchases over 3 million KRW, a Kenosha hotel bedding set worth 400,000 KRW is given to the first 500 customers, and for purchases over 5 million KRW, both the Kenosha hotel bedding set and a Kenosha goose down comforter worth 500,000 KRW are provided to the first 100 customers. All gifts are limited in quantity and provided on a first-come, first-served basis, and the event may end early once the gifts are out of stock.
Additionally, a 'Super Single Promotion' offering a 10% discount on Single (SE) or Super Single (SS) size mattress purchases is being held simultaneously. This can be combined with the Wedding Promotion.
Meanwhile, Simmons Mansion is a store where Simmons Bed headquarters fully supports all operational expenses such as rent, management fees, interior costs, and display products. This creates an environment where franchise owners can focus solely on store operation and product sales without financial burdens, while simultaneously providing high-quality service to consumers, making it a leading program of Simmons Bed.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.


