[Asia Economy Reporter Suyeon Woo] Volvo Cars Korea launched a new brand application, 'Hej, Volvo,' on the 9th to enhance user experience.
'Hej, Volvo' is Volvo's official brand digital channel newly introduced based on UI (User Interface) and UX (User Experience) with the keywords premium, intuitiveness, and user convenience. Following Volvo Cars' global 'Stop print, Go digital' policy, it features a real-time digital integrated design of vehicle maintenance and after-sales service processes that were previously handled offline. Additionally, it includes communication functions that allow potential customers to access vehicle information, test drive applications, and event announcements in a non-face-to-face manner.
The menu is broadly divided into my volvo, where users can check information about their owned vehicles and service coupon details at a glance; Buy, which allows users to check information on new and certified used cars and apply for test drives anytime; Service, which provides information on nationwide service centers and real-time reservations; Program, which covers customer events and promotions; and Support, which enables emergency dispatch service requests and customer center connections in case of emergencies.
In particular, it includes a search function that quickly identifies warning lights that flash during daily driving, and a service that offers consultations with the customer support center or technicians depending on the warning light. In the event of an accident, users can check the accident reporting method according to a systematic manual, and the app provides direct connections to the customer support center, 112, 119, and each insurance company’s call center.
By the end of this year, updates will introduce features such as real-time service center reservations, push notifications informing users of maintenance, inspection, and completion processes after vehicle check-in, and maintenance history inquiry functions. Through this, customers will be able to check the expected maintenance time in real-time and manage their maintenance history. Additionally, the app plans to offer recommendations for notable nearby cafes, restaurants, and attractions around service centers.
To commemorate this launch, Volvo Korea will hold a customer event until September 30. Customers who download the application from the Android Google Play Store or Apple App Store and participate in the quiz event, agreeing to receive marketing information, will be given Starbucks gifticons on a first-come, first-served basis to 20,000 customers.
Imansik, Executive Vice President of Sales and Marketing at Volvo Korea, said, "We hope you experience the new premium brand value emphasized by connectivity in the digital era through this brand application."
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