Woori Financial Group announced that it will hold the ‘Weenicon Donghaeng Sale’ in line with the Korea Donghaeng Sale period, drawing attention to the participation of Korea Livestock Data.
Korea Livestock Data is participating in the Weenicon Donghaeng Sale and will offer a discount on its premium pork product ‘Nice to Meat,’ made from pigs that have never been sick, until July 12.
The event will be held on Woori Card’s open-market style shopping mall ‘Wibee Market’ app and mobile page. During the event period, the Nice to Meat pork belly (500g), which was previously sold for around 40,000 KRW, will be available at an affordable price with a 38% discount, priced in the 20,000 KRW range.
Nice to Meat is a premium pork product made from healthy pigs directly managed by Korea Livestock Data’s AI-based livestock healthcare solution ‘Farm’s Plan.’ Through an AI system that provides individualized customized breeding, the pork is safe from various diseases such as African swine fever, and only pigs that have never been sick even once are carefully selected for production. Additionally, no antibiotics, growth hormones, or steroids are administered during the breeding period, ensuring excellent taste, quality, and safety.
Nice to Meat undergoes regular taste tests, meat quality inspections, and fatty acid analyses at Seoul National University’s Meat Quality Inspection Laboratory to maintain fresh meat quality. Consumers who have purchased and tasted the meat themselves have given positive reviews such as “antibiotic-free pork that I can safely feed my children” and “delicious pork with a savory flavor.”
Since Nice to Meat is produced only from pigs raised through the Farm’s Plan solution that have never been sick even once, the quantity is limited. It is sold exclusively by pre-order, and the amount ordered each Monday is slaughtered and delivered early Friday morning. The advantage is that customers can receive healthy pork in a fresh state directly at home.
Song Sin-ae, Chief Product Officer (CPO) of Korea Livestock Data, said, “We are pleased that Korea Livestock Data is participating in Woori Financial Group’s Weenicon Korea Donghaeng Sale, which supports innovative growth companies,” and added, “We hope more consumers will experience Nice to Meat through the discounted sales on Wibee Market running until the 12th.”
Meanwhile, Woori Financial’s Weenicon Donghaeng Sale is part of the Korea Donghaeng Sale, designed to support innovative growth companies facing difficulties such as decreased sales and securing sales channels due to COVID-19 issues, and to revitalize the domestic market. Korea Livestock Data aims to contribute to revitalizing the sluggish consumer market and to widely promote the antibiotic-free pork Nice to Meat through this event.
Nice to Meat can be purchased on the ‘Wibee Market’ app and mobile page until Sunday the 12th, and more details can be found on the official website.
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